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Sony Ericsson puts consumers in the driving seat. |
tranced
Joined: Jan 19, 2006
Posts: > 500
From: Santo Domingo, wonDeRland
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3rd March 2008, Geneva: Sony Ericsson is at the 78th International Motor Show in Geneva to showcase its in-car User Experience to drivers across Europe. The mobile communications company is putting consumers in the driving seat; they can choose from a variety of solutions that bring convenience and ease of communication on the road. The users of Sony Ericsson phones can select from an extensive portfolio of easy to install car accessories as well as select integrated Bluetooth™ options from car manufacturers. In addition, a one-stop-shop website will allow drivers to customise their journey in a number of exciting ways in any car.
Sony Ericsson’s portfolio of in-car accessories includes hands-free devices that allow users to communicate conveniently when driving. Further, an range of music accessories enable drivers to enjoy favourite tunes from their Sony Ericsson Walkman phone remotely whilst on the open road.
To increase the opportunities for consumers to easily use their phone in their car, Sony Ericsson has built outstanding partnerships with leading car manufacturers such as Saab. Sony Ericsson’s dedicated automotive programme team leverages on the company’s Bluetooth™ expertise to ensure the full compatibility of a large selection of phones and applications. This results in providing consumers with a fully integrated experience with regards to technology and interior car design.
Bringing together all the information that consumers will need, the new website, www.sonyericsson.com/car will be a one-stop-shop for information and online purchase on Sony Ericsson’s suite of “travelling companions”. The online portal offers drivers two virtual roads to drive down experiencing a multitude of in-car applications and features. They can also easily access the list of compatible phones per car manufacturer.
Tomas Rahkonen, Head of Accessory Developer Program from Sony Ericsson said: “Sony Ericsson is already recognised as a provider of cutting edge mobile applications, and our presence at the 78th International Motor Show further strengthens our position within the industry. Through working with leading car manufacturers, offering accessories that further enhance the in-car User Experience and creating a unique and interactive website, we are offering a wide range of options when it comes to in-car solutions and demonstrating that we are committed to putting the consumer at the heart of everything we do.”
Notes to Editors:
General Motors Europe will demonstrate Sony Ericsson’s onboard Bluetooth™ technology at the launch for their new concept Saab at the 78th International Motor Show in Geneva. This will take place at Parc des Eaux vives at 5.30pm on Monday 3rd March 2008. For more information about this event, please contact Agnes Derderian on + 46 70 617 7224
A Sony Ericsson branded Lotus will be available to press for rides around Geneva during the press days on 3rd-5th of March. The car will contain all Sony Ericsson car accessories and will show promotional movies via DVD screen.
The Sony Ericsson one stop shop website, will go live in 18 countries on the Monday 3rd March and can be found at www.sonyericsson.com/car
High resolution images are available upon request
Interviews available on request
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did anybody see this?
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PeterKay
Joined: Jul 08, 2003
Posts: > 500
From: The Ummah
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Quality idea from 
can't wait to see the ideas they'll come up with.
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gola
Joined: Jul 17, 2007
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From: South Africa
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I thought they were going to team up with Audi...
"Getting wisdom is the wisest thing you can do!"
Proverbs 4: 7 |
PeterKay
Joined: Jul 08, 2003
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From: The Ummah
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A Sony Ericsson branded Lotus will be available to press for rides around Geneva during the press days on 3rd-5th of March
 can't wait for the piccies 
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NightBlade
Joined: Jul 29, 2007
Posts: > 500
From: Nessebar, Bulgaria
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Now, I can get a Sony Ericsson car! How cool is that!? |
tranced
Joined: Jan 19, 2006
Posts: > 500
From: Santo Domingo, wonDeRland
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today is the last day.
i dont understand why this wasnt post before 
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PeterKay
Joined: Jul 08, 2003
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if its cheap, i'll have one too
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tranced
Joined: Jan 19, 2006
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From: Santo Domingo, wonDeRland
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and then you will be selling a bunch of them
compatible phones? anyone?
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PeterKay
Joined: Jul 08, 2003
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From: The Ummah
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On 2008-03-05 18:56:14, tranced wrote:
and then you will be selling a bunch of them
True, Esato Market
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deluded
Joined: Sep 14, 2005
Posts: > 500
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"Sony Ericsson puts consumers in the driving seat."
Are they taking us for a ride again?  Sorry, just kidding, couldn't resist that.
Of all the things I've lost, I miss my mind the most. |
Muhammad-Oli
Joined: Jun 13, 2004
Posts: > 500
From: The NZ of L
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I mentioned this in another thread a few days ago, but nobody took any notice... Oh well.
But when I saw the name of this thread, I thought "yeah right, I wish!"
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carkitter
Joined: Apr 29, 2005
Posts: > 500
From: Auckland, NZ
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!!!
A website dedicated to in-car accessories! I'm in heaven!
Edit: Just checked out the Honda link. You pair the phone by conversation. Yeah, thats right, the car talks to you and you talk back. There are dozens of compatible phones from Z600 to K850. No sign of A2DP though, strictly voice only.
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[ This Message was edited by: carkitter on 2008-03-06 08:18 ] |
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Posted: 2008-03-05 18:37
jay0726 | 
