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SONY XPERIA Rumors 2014


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Posted by Gitaroo
how are xperia line up no making any money at all, which makes no sense. Sure their market share is tiny and don't sell samsung numbers, but they still sell millions and popularity is increasing in a lot of region. I think some time ago they said they are still restructuring their mobile division after the purchase from Erricson and moved everything to Tokyo, are they still not done with that?


Posted by -XYZ
Increased marketing budget, is what Sony says.


Posted by cu015170

On 2014-07-31 15:31:14, DACHA wrote:
If the trend continues Sony will go out of business.


They won't go out of business.. they might become a smaller company, but they have enough depth to keep the ship afloat.

The switch from desktop computing to mobile computing is hurting them more then they expected I think. Samsung was never able to compete with Vaio in the PC business, but in mobile... different story.

The general problem with being a hardware OEM is that you are always someone's "puppet" .. in Sony's case it was Microsoft for about 10 years and now Google's for who knows how long. By selling android devices Sony makes more money for Google then they do for themselves

Posted by Gitaroo

On 2014-07-31 20:40:50, -XYZ wrote:
Increased marketing budget, is what Sony says.



marketing and yes, get your stuffs out on time to actually sell them would be a good start.

Posted by Tizzo
"We are also discussing whether to change the number of phones in our line-up and adjust their lifecycle," Yoshida said, speaking at a news conference after the company released its results on Thursday.

http://gadgets.ndtv.com/mobil[....]-this-year-568428?site=classic

I wonder if this might lead to the end of the 6 month flagship cycle and bring a new yearly flagship cycle.

What are your thoughts?

Posted by -XYZ

On 2014-08-01 00:24:37, Tizzo wrote:
"We are also discussing whether to change the number of phones in our line-up and adjust their lifecycle," Yoshida said, speaking at a news conference after the company released its results on Thursday.

http://gadgets.ndtv.com/mobil[....]-this-year-568428?site=classic

I wonder if this might lead to the end of the 6 month flagship cycle and bring a new yearly flagship cycle.

What are your thoughts?

I like it.

Streamlining the portfolio, so that there aren't so many weird highly gimmicky models with random letters assigned to them, would be a good thing.

Something like Z, S and E, a la the Vaio's of old.
Z = Flagship - iPhone-esque price, undercut Apple cause brand isn't powerful enough
S = Mid-ranger - Moto X-esque pricing
E = Bottom feeder - Moto G/E pricing if possible, maybe midway between, with specs that are between as well.

If different sizes are needed, just have no suffix for the standard version, Ultra for the supersized version, and Compact for the smaller version. That, is it.

Right now its too goddamn confusing. Simplify so people know what's going on


Posted by Tizzo
@XYZ

That sounds like a really great plan.

Easy to understand and logical.

Posted by >>SAMEH
Qualcomm Snapdragon 805 Performance Preview by Tomshardware:
http://www.tomshardware.com/r[....]agon-805-performance,3887.html

Posted by amirprog
@Tizzo
what i wrote 1-2 pages back, to elaborate:
z, high end - main, compact, ultra, tablet, mini tablet.
m (mid), lower mid range - very close to moto g pricing, relatively cheap.
e (economic), low end - cheap phone like xperia e1 but with better display and higher quality plastic.

if that is what sony representative says then maybe it's worth for them to take a risk and stop with these wrongfully expensive mid range phones and for this reason i would not try to rival upper mid range phones like moto x, etc.
[ This Message was edited by: amirprog on 2014-08-01 06:55 ]


Posted by Tizzo
^agreed 👍

Posted by Ricky D
Great, so all the board members are in agreeance and we can progress as a company

[turn down sarcasm meter]
[ This Message was edited by: Ricky D on 2014-08-01 13:30 ]


Posted by josephnero
Am i the only one here who still likes the way Kaz is going?

Also fun time killer read about smartphones life cycle
http://pocketnow.com/2014/07/31/seven-month-xperia-z-life-cycle

Posted by badassmam
http://www.youtube.com/watch?v=mSy5mEcmgwU

Sony will be fine because they have PlayStation and as soon as a hot new game comes out, sales will go up. Based on Sony phones over the last few years they have improved software support, high end phones are very well designed and look great and they sell more phones than before. They need to work on their camera as picture quality on the Z1, Z2 should be better, sell them in the USA early because it's a BIG country and if you put one of them on a music video it'll generate loads of interest providing that they are available. If you think back a few years it was all doom and gloom doubled up with a mad worldwide recession but it takes time for cycles to move forward and Sony after the late Sony Ericsson era have done well.

Posted by Tsepz_GP

On 2014-08-01 00:24:37, Tizzo wrote:
"We are also discussing whether to change the number of phones in our line-up and adjust their lifecycle," Yoshida said, speaking at a news conference after the company released its results on Thursday.

http://gadgets.ndtv.com/mobil[....]-this-year-568428?site=classic

I wonder if this might lead to the end of the 6 month flagship cycle and bring a new yearly flagship cycle.

What are your thoughts?


YES! This I like! If they release one mass market flagship its Mini and one phablet flagship a year and then a bunch of mid ends and low ends I'd be very happy indeed.

I liked the Xperia Z2 was extremely close to just getting it 2weeks ago but figured IFA isn't that far off and G3 is here, may as well wait for Note4, iP6 and whatever Sony brings then.

I wish they were bringing a Snapdragon 805 device, that would make my decision that much harder to make.

Posted by randomuser
Tsepz_GP thinking of getting a Sony device

Am I dreaming?

Posted by josephnero
Ramu and iphone
Tsepz_GP and close to buying Sony.
guess the world is changing

A bit off topic but i want to switch from S4 to Z ultra or Z1s as Z2 is out of my budget can anyone help me decide?thanks

Posted by hihihans
Read the specific threads, forget half of it and you'll have your choice.

R & T buy whatever suits them, they're not as brand biased as some think.

Posted by Tsepz_GP

On 2014-08-01 16:51:55, randomuser wrote:
Tsepz_GP thinking of getting a Sony device

Am I dreaming?


Ask Hobbs, he pretty much snapped me out of it, I was seriously considering walking in to Vodashop 2 Saturdays ago and walking out with a Z2
Don't be surprised, I've always said I'm open to other manufacturers if I'm not happy with my current choice of OEM, I was simply not going to get a GS5, I've even given the LG G3 a good look this past week, I am struggling hard to wait until IFA.

Hopefully uni assignments and my possible new job will help keep my head down until September.

You going Apple remains the biggest surprise around here .

Posted by Ebato
Can't wait to see Suzuki committing seppuku. And while he's dying a painful death someone should walk up to him, look in his eyes and ask: how's that android thing doing for ya?

Q4 numbers will be iTrocious btw, I can sense it now


On 2014-07-31 16:04:01, randomuser wrote:
I see them going out of business very soon. Next quarter figures shouldn't be any different and Q4 will be worse with Z3 being a generation behind competition and the other Xperia models being no good.

Wouldn't be surprised if Sony quits the phone business as soon as next year.

We've actually come full circle actually.. I think Sony's market share now is the same or even lower than Sony Ericsson's when Sony acquired
[ This Message was edited by: randomuser on 2014-07-31 15:06 ]



Posted by Ebato
And while we're on the subject of how things can't get any worse....
http://www.sonyrumors.net/201[....]t-worthy-jpx-nikkei-index-400/



Posted by XperiaCute


what Sony marketing looks like after the world cup ?!




------------------------------
[ This Message was edited by: XperiaCute on 2014-08-02 05:56 ]


Posted by Shino03
Seriously pathetic.

Posted by Tsepz_GP

On 2014-08-02 05:32:55, Ebato wrote:
And while we're on the subject of how things can't get any worse....
http://www.sonyrumors.net/201[....]t-worthy-jpx-nikkei-index-400/




They ain't joking when they say 'when it rains it pours'.

Posted by -XYZ
If the situation is really so bad, then I'm not sure how adopting windows phone will solve the problem in their smartphone division.
The main problem in Q1 14 was the terrible launch of the Z2, which was delayed everywhere. It's still fairly successful in spite of the horrific launch, but apparently not enough for profitability.
How do they rectify this?
Having a better international launch of the Z3? That would help. Samsung's smartphone sales are down, as are their profits as a whole. Take advantage of them being in a weaker position?
Get rid of Bravia?
As mentioned earlier, does adopting windows phone really have the propensity to turn things around in a big way? I don't know if it does.
Can't hurt to try I guess....

Posted by motvikt
The problem with Sony is their management. They cheap out on components and think the consumer won't notice. They think saving a few dollars on the screen for example will help make them more money. How hard is it to go to JDI and say "-we want the best screen available, we don't care what it costs." that's what Apple does. Sony also always chooses the lower binned version of their Qualcomm socs unlike Samsung. How money does that really save them? A couple of dollars max. I want a no compromise flagship and I don't care if it costs a little more

Posted by randomuser

On 2014-08-02 15:39:23, motvikt wrote:
The problem with Sony is their management. They cheap out on components and think the consumer won't notice. They think saving a few dollars on the screen for example will help make them more money. How hard is it to go to JDI and say "-we want the best screen available, we don't care what it costs." that's what Apple does. Sony also always chooses the lower binned version of their Qualcomm socs unlike Samsung. How money does that really save them? A couple of dollars max. I want a no compromise flagship and I don't care if it costs a little more


+1.

That's what Sony needs. A solid product with no compromises and no shitty camera. Enough gimmicks now, they need a phone with truly the best of their expertise - the best display, camera and audio in a smartphone.
[ This Message was edited by: randomuser on 2014-08-02 15:14 ]



Posted by Tizzo
@motvikt & ramu

I agree 110%

Hopefully this shake up forces some positive changes (one can only hope)

Posted by jeff17
yep! we are all waiting for the true "The Best of Sony" .
Design what makes me always want a Sony phone but I think it is the only department that we can consider ahead of other OEMs. I agree, they must not think how big their profit for each phone this time. They must think of putting all the best in a single phone to have a big profit by selling millions of a single device

Posted by amirprog
I also agree. maybe that is what they plan for 2015 devices starting with z3x and z4 after supposedly less substantial changes of z3 devices. with that said, i think that z3's should give sony much more profit then what happened with z2 delays and manufacturing bugs. i believe sony learned a thing or two from that.

Posted by rickrz
It's kind of ridiculous that a company almost 70 years old is still learning shipping and public reception for their devices..

Posted by josephnero
Guys most of cellphone customers don't buy based on wow this thing has awesome or shitty camera.please think of average joe that is at least 75% of buyers or more.most of them are happy with camera next to crap.my friend loves his
huawei y320 's crappy 3 MP cam.So maybe we should think from a bit less geeky view
[ This Message was edited by: josephnero on 2014-08-02 19:14 ]


Posted by Felimenta97
I have to disagree. The average Joe DOES care about some specs. I am tired of hearing people saying their phone got slow, or the camera isn't good at low light, or how the battery never lasts, or how 16 Gb lasts NOTHING. It goes on. They might not care about the technical part, but I see people WANTING better stuff. They WANT a battery that can last the whole day on 3g, using it, taking photos without having to worry about it. They WANT a camera that takes photos quickly, and doesn't turn into something shit when the sun isn't shinning at its strongest.

You know something they don't care much? Design. I see many Samsungs and LGs (the L line) out there, and never hear someone saying: "Oh, I wish my phone was better looking" or something like that.
[ This Message was edited by: Felimenta97 on 2014-08-02 20:56 ]


Posted by ascariss
I was hoping for some leaks of the new smaller tablet, but so far nothing as I can see.

I wonder if it will adopt the similar design as the Z3 line or will it be a completely different design.

Another issue is naming, any idea what naming scheme Sony will use to make it in line with the z3 line?

Posted by Tsepz_GP

On 2014-08-02 21:54:02, Felimenta97 wrote:
I have to disagree. The average Joe DOES care about some specs. I am tired of hearing people saying their phone got slow, or the camera isn't good at low light, or how the battery never lasts, or how 16 Gb lasts NOTHING. It goes on. They might not care about the technical part, but I see people WANTING better stuff. They WANT a battery that can last the whole day on 3g, using it, taking photos without having to worry about it. They WANT a camera that takes photos quickly, and doesn't turn into something shit when the sun isn't shinning at its strongest.

You know something they don't care much? Design. I see many Samsungs and LGs (the L line) out there, and never hear someone saying: "Oh, I wish my phone was better looking" or something like that.
[ This Message was edited by: Felimenta97 on 2014-08-02 20:56 ]


+1

A mate of mine has a Xperia Z1 and a Z2 now, they are stunning devices, part of the reason why I was tempted, even build quality is incredible, we were at dinner yesterday, we all gave the Z2 a go, yet none were even tempted, all were happy to say they will get another Samsung, take note none of them were even convinced when I highlighted the 20MP Camera and 3GB RAM, the answers were 'My GS4/GS5/Note 3 take great pics anyway' followed by Samsung's ADH warranty benefits which Sony don't have a similar package to match, most of them are on their 1st or 2nd Samsung.

Sony need to do some heavy market research followed by a stronger ad campaign that speaks to the consumer.


Posted by vivftp

On 2014-08-02 16:13:49, randomuser wrote:
That's what Sony needs. A solid product with no compromises and no shitty camera. Enough gimmicks now, they need a phone with truly the best of their expertise - the best display, camera and audio in a smartphone.
[ This Message was edited by: randomuser on 2014-08-02 15:14 ]



Been waiting for that device for a while now myself. I don't think I've seen any company at all make a no-compromise smartphone to date, but I'm hoping Sony will be the first. They certainly have all of the necessary tech and expertise in-house to do it, but they have to be willing to go ahead and see it through.

ZX3 (if it's true) would be a massive step towards achieving that goal.


BTW, we're only a month away from IFA folks! Very excited to see what'll be announced by Sony, both on the mobile and non-mobile front. I wonder if they'll continue the trend of a Fall Bravia line-up... I had read somewhere that there would be no new TVs for the rest of the year.

Posted by -XYZ
I think keeping our expectations within check is a good plan for now.

Posted by vivftp
Indeed, but it doesn't hurt to dream

Sony does need to do something to differentiate themselves from the rest of the pack, and putting their full weight behind some top notch mobile devices would be a great way of doing it.

In the meantime, hopefully we get more and more leaks leading up to IFA.

Posted by supercoolman

On 2014-08-05 02:31:04, vivftp wrote:
Indeed, but it doesn't hurt to dream

Sony does need to do something to differentiate themselves from the rest of the pack, and putting their full weight behind some top notch mobile devices would be a great way of doing it.

In the meantime, hopefully we get more and more leaks leading up to IFA.


doesn't hurt to dream, but hurts when bubble bursts?

Posted by ascariss

On 2014-08-05 01:40:09, -XYZ wrote:
I think keeping our expectations within check is a good plan for now.


not much to expect, mobile wise from Sony. Myself more interested in what else sony will bring to IFA.

Posted by -XYZ

On 2014-08-05 08:32:30, ascariss wrote:

On 2014-08-05 01:40:09, -XYZ wrote:
I think keeping our expectations within check is a good plan for now.

not much to expect, mobile wise from Sony. Myself more interested in what else sony will bring to IFA.

Unlikely they'll have much, as you say....maybe the new qx lens style cameras.
I'm also looking forward to photokina 2014

Posted by amirprog
New pics of Z3 (not compact) with flaps open: http://tieba.baidu.com/p/3210025888

better placement of the slots - micro usb has a flap alone.
btw, does the sim slot look like dual sim to anyone as the rumor suggest? usually they are placed on the back of most phones so its hard to tell.
[ This Message was edited by: hihihans on 2014-08-05 12:42 ]


Posted by hihihans
Who's that boy?

Posted by -XYZ
Images don't work.
Could anyone rehost them please.

Posted by Luca-S
There's it.
















[ This Message was edited by: Luca-S on 2014-08-05 12:01 ]


Posted by king-james
When I see this tiny led flash...

Posted by -XYZ

On 2014-08-05 16:26:29, king-james wrote:
When I see this tiny led flash...



Are you still going on about bloody xenon?


Posted by itsjustJOH
A floodlight would be nice.

Posted by Felimenta97

On 2014-08-05 18:16:08, -XYZ wrote:

On 2014-08-05 16:26:29, king-james wrote:
When I see this tiny led flash...



Are you still going on about bloody xenon?



I honestly don't care about xenon, but heck, why not even a dual toned LED, like basically every flagship has so far? If Z3 still uses a single LED flash, I will REALLY consider Sony has a bunch of monkeys working as engineers/designers.

Posted by ascariss
This isn't a new model, it's a facelift, the insides are the same as the Z2, just the outside has been molded to be slimmer and less bezel. Therefore the flash would have not been changed for a new 2 tone LED, which I suppose would have occurred if the model was completely new.

Clearly the Z3 is a stopgap until the Z4 arrives at MWC (hopefully). It is also a chance to fix the Z2 mistake, no US sales on carriers.



Posted by DACHA
@ ascariss

Sony sure did fix the mistake of not having an carrier support in the US. Z3 is coming to two US carriers within 6 to 8 week after announcement.


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