Posted by laffen
Nokia is the most trusted brand in the worlds second largest country. Last year Nokia had to settle for the second place in India, but managed to get back on top this year
Esato News
According to a recent report published by India Times, Nokia has conquered back the first place in being the most trusted brand in India. Strangely enough, four out the top five companies in the list made by Brand Trust Report 2012 consisted of mobile phone manufactures. LG got the third place and it was followed by Samsung and Sony. In the list from 2011, Nokia held the second position while the three previous years Nokia was on top.
Being the most trustworthy brand in India is of course and advantage when the Finnish company aims to sell entry level smartphones to the "next billion" people. Nokia earlier this month bought the company Smarterphone which makes mobile OS for entry level devices. The Smarterphone OS could very well be the OS running on Nokia's upcoming feature phones for sale in India.
In specific categories, Google and HP was the leaders in the Internet and Technology categories.
The Brand Trust Report 2012 is quoted by several large Indian newspapers so we guess it is a valid source. The firm doing the research said "The research is conducted with 2718 "influencer" respondents from 15 cities, generating more than two million data-points from 12.000 hours of research."
Posted by Bonovox
That's good when you think how big an economy India now is!!
Posted by masseur
statistics are so easy manipulated... I've googled but can't really find a definition for an "influencer" and already the name suggests some kind of biased persona but even 2718 in a population of 1.2billion doesn't really sound like any reliable source... or did I misunderstand this news is some way
Posted by Bonovox
Well,Ceaser tells me Nokia are popular in India & I have heard of this before.
Posted by masseur
there is also the factor of economy where Nokia sell cheap phones in India whereas other manufacturers sell their standard fare... its obvious that cheaper affordable brands will be more favoured in less developed economies and while that might make for a "trusted brand" it doesn't really make for a real comparison point between manufacturers who might sell more expensive products in the same territory.
Posted by Bonovox
Well,you say less developed economies but India is an emerging super power the largest democracy in the world but like China has a massive gap between rich & poor.
Posted by masseur
I'm not sure about "emerging superpower" in the same scope that China has become, but I do agree with the rich/poor gap but in India I believe and my experience is that is still focussed in the lower end when it comes to mobile technology which is why Nokia is one of the few pushing phones heavily in that price point as they have alot to offer there.
the point is that this has alot to do with brand perception and hence loyalty and again... its all down to simple statistics rather than any compatitive value between countries/terratories.
but to take the topic title litteraly and without comparison, I'm sure its totally correct.
Posted by laffen
@masseur
Sure, statistics can be manipulated, but the interesting thing here is that Nokia still is regarded as one of the most trustworthy brands in India. I do not understand why 2.700 persons could be representative for the Indian population. We do not know how these 'influencers' are selected. They could be representative. How many do you think must be a part of the survey for the Trust Report to be - trustworthy
Posted by Bonovox
Does seem odd but I always hear of these statistics but only based on a survey of so many people. Not reliable maybe but I have heard before that Nokia is huge in India & other parts of the far east I think.
Posted by masseur
@laffen, agreed, and "how" are these 2700 selected and why should what is essentially 1 in each million people in any way considered representative? that is my question.
but as I also tried to acknowledge... there is variance based on economy and if a manufacturer sells products at a lower price in a generally poor economy, it is likely they will be more "popular"
Posted by laffen
But Sony is among the top 5. An expensive brand. How is that possible if the selection is made of poor people in a poor country?
Posted by Bonovox
Yes,Sony are far from cheap. Is that Sony Ericsson phones or just Sony??
Posted by masseur
@laffen, again... this comes down to statistic "spread".
we'd need to research or understand the range of products and prices to better understand the "top 5". It may be that nokia hold 80% in no1 position and
hold 5% in the 5th position. I don't know exactly as I haven't studied this but given the details in this topic this may well explain this disparity?
is there a top 5 comparitive table of products?
Posted by randomuser
On 2012-01-18 02:54:36, Bonovox wrote:
Yes,Sony are far from cheap. Is that Sony Ericsson phones or just Sony??
Just Sony not Sony Ericsson. Samsung is 4th and LG is 3rd
Posted by ceaser2008
@masseur you are right. Mere 2700 people dont represent Indian population but i am living here in India and its a fact that Nokia has been top mobile brand here. Because it is selling mobile at very cheap rate. Plus when mobile era was starting here, nokia has done very good marketting leaving buyer think there is only one company Nokia to buy phone.
India is 'Emerging superpower' country not a like poor economic country. Why would every trusted brand in every aspect want to invest here in India. They are not ready to loose money. Because unlike other country, India is not popular for making cheap copy of any brand. India is very broad for investors.
About mobile phones, who stops other brand to sell mobile at cheaper rate here. Samsung has understand this and now it is on verge of taking nokia in India. That doesnt mean samsung doesnt sell big expensive phones here. You get GS2 and other cheap phones too from samsung. Every brand must realise the fact that here mostly, around 75%, people are working class aged above 40s. They dont use internet daily for their business or FB. They use phones for making and receiving calls. So they opt for cheap phones which can give them good battery life of 3-4 days with heavy use. Though youngsters are now going for smartphones and expensive phones. So scenario will be changed in coming years. But for now nokia rules the heart of Indian people.
[ This Message was edited by: ceaser2008 on 2012-01-18 05:20 ]
Posted by Bonovox
I guess the rich class there use the smartphones.