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SE-Portfolio 2010


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Posted by Ylli
From Mobile Today:
The manufacturer is expected to test its first Windows Phone 7 to destruction before it is launched in 2011 to avoid a repeat of the glitches which dogged its Satio smartphone last year.
http://www.mobiletoday.co.uk/[....]_Ericsson_ditches_Symbian.aspx


Posted by TmZ
Sony Ericsson MS430:

http://translate.google.com/t[....]s430-niekonwencjonalny-glosnik




Posted by FMW300
It seems to be a not-yet released speaker.


Posted by smclion102
^^^
Speaker look nice

Posted by clauf
Live photos of the Japanese AU KDDI S006 have been posted on the Keitai topic.

Posted by Phoner
MS430 speaker specifications translated from German:

The new Sony Ericsson Media MS430 speaker allows you to perfect your music sound to enjoy anytime, anywhere. Because of its small size optimal, you can take it anywhere with back and connect it to any device that has a 3.5 mm connector. With the MS430 can listen not only music but also watch videos comfortable on the phone.

- Width: 110 mm
- Weight: 103.7 g
- Weight: 70.3 g
- Color: Silver
- Second Color: White

runs on 3 x AAA batteries

Posted by sunrise_

On 2010-10-19 12:14:44, Phoner wrote:
(...)
- Weight: 103.7 g
- Weight: 70.3 g



Posted by hihihans
10Grams for each battery?

Posted by Phoner
I just translated, what was written here...

Posted by hihihans
> Grundeigenschaften
- Breite: 110 mm
- Gewicht: 103,7 g
- Gewicht: 70,3 g
- Farbe: Silber
- Zweite Farbe: Weiß

I see
Silver = 107 gr
White = 70 gr
Just kidding

Posted by badassmam
Since Vivaz has its 3.5mm jack on the side, you can only watch movies in portrait mode?

Posted by Phoner
I guess they are not thinking about Vivaz any more and about making compatible accessories for it.
[ This Message was edited by: Phoner on 2010-10-19 22:56 ]


Posted by Shino03
Seems like dups' premonition is earlier than expected. Apple has surpassed Sony ericsson in the number of units shipped..

Posted by HxH
All symbian were ditched, so it also no longer them in any other way too!

Posted by DarkKrypt

On 2010-10-20 04:45:02, Shino03 wrote:
Seems like dups' premonition is earlier than expected. Apple has surpassed Sony ericsson in the number of units shipped..

@Shino03
link please!
i know its close..that apple could be over taking to be in the top 5.. ive read it too, but cant find that exact amount.

Posted by Dups!

On 2010-10-20 04:45:02, Shino03 wrote:
Seems like dups' premonition is earlier than expected. Apple has surpassed Sony ericsson in the number of units shipped..



Really sad isn't it? Someone said they'll take profits over market share which made me wonder exactly what they meant. More market share means more profits. Yes, SE has a higher average selling price but imagine if they sell or ship more phones with that high selling price.

I'm sure Motorola has shipped more than SE's 10.4 million units since they were at almost 10 million the last quarter. SE is more than likely at number 7 with HTC breathing down their neck. Next year they'll definitely be at number 8 and having to worry about Huawei. How pathetic would that be for a former number 3 mobile manufacturer?

It is still possible to get a top 5 position but they need to be bold and clever.

I think they should give me a job so that I can rescue them
[ This Message was edited by: Dups! on 2010-10-20 12:49 ]


Posted by Dups!
Before someone questions the 'former number 3 manufacturer' let me clarify it, there was a time when Motorola was in a free fall and SE and LG were fighting over the number 3 spot. SE actually touched number 3 at some point albeit for a single quarter.

Posted by Shino03
@DarKkrypt, it's in gsmarena in the news section about Apple's huge success. Sorry pal, I can't copy the link because I'm just using Opera mini right now.

Posted by avmaxfan
Apple shipped 14 million phones vs SE's 10

Posted by motvikt
Another interesting interview with Bert the savior on Di.se.

- HTC and Samsung biggest competitors (great news imo, was afraid they had apple or worse nokia still..)
- Gonna focus on design to make the most appealing handsets.
- Take cool technology from Sony, talks about some new nightvison thingy for the camera and the ability to connect with DLNA to other gadgets.
- The big cuts recently didnt effect research and development.
- Atm they are the biggest contributer to the android project and they work closely with google to be up to speed with android versions.
- Symbian is dead and its resources are being redirected to android.

Full interview (swedish):

http://di.se/Artiklar/2010/10[....]-Nordberg-vinna-Androidkriget/

Posted by goldenface
Thanks for posting that info. It sounds like they want to be Google preferred bedfellow and that they are working very close. I'm really looking forward to seeing what they have in store for next year and I'm glad they've committed to getting up to speed with the OS versions.

They seem to have turned around the quality of the handsets, the hardware designs seem to win people over too. That just leaves the software, which they are working on getting up to date.

Posted by domipost

On 2010-10-20 13:41:34, Dups! wrote:

On 2010-10-20 04:45:02, Shino03 wrote:
Seems like dups' premonition is earlier than expected. Apple has surpassed Sony ericsson in the number of units shipped..



Really sad isn't it? Someone said they'll take profits over market share which made me wonder exactly what they meant. More market share means more profits. Yes, SE has a higher average selling price but imagine if they sell or ship more phones with that high selling price.

I'm sure Motorola has shipped more than SE's 10.4 million units since they were at almost 10 million the last quarter. SE is more than likely at number 7 with HTC breathing down their neck. Next year they'll definitely be at number 8 and having to worry about Huawei. How pathetic would that be for a former number 3 mobile manufacturer?

It is still possible to get a top 5 position but they need to be bold and clever.

I think they should give me a job so that I can rescue them
[ This Message was edited by: Dups! on 2010-10-20 12:49 ]



Because if you make expensive handsets you'll sell less, but have higher profit margin and thus could have higher profits. In that way you'll lose market-share, but obviously making profit is more important. You can't just make expensive phones with high profit margin and maintain high market share at the same time

Posted by Dups!

On 2010-10-20 22:39:28, domipost wrote:

On 2010-10-20 13:41:34, Dups! wrote:

On 2010-10-20 04:45:02, Shino03 wrote:
Seems like dups' premonition is earlier than expected. Apple has surpassed Sony ericsson in the number of units shipped..



Really sad isn't it? Someone said they'll take profits over market share which made me wonder exactly what they meant. More market share means more profits. Yes, SE has a higher average selling price but imagine if they sell or ship more phones with that high selling price.

I'm sure Motorola has shipped more than SE's 10.4 million units since they were at almost 10 million the last quarter. SE is more than likely at number 7 with HTC breathing down their neck. Next year they'll definitely be at number 8 and having to worry about Huawei. How pathetic would that be for a former number 3 mobile manufacturer?

It is still possible to get a top 5 position but they need to be bold and clever.

I think they should give me a job so that I can rescue them
[ This Message was edited by: Dups! on 2010-10-20 12:49 ]



Because if you make expensive handsets you'll sell less, but have higher profit margin and thus could have higher profits. In that way you'll lose market-share, but obviously making profit is more important. You can't just make expensive phones with high profit margin and maintain high market share at the same time



Wrong! You can sell a lot of phones at high prices and still increase your market share. Apple is doing it and they are constantly increasing their market share. HTC are steadily increasing their market share and they hardly have 'cheapies'.

The point is SE can make even more money and increase their market share, it is how they adapt to the market conditions that determines how far they can go.

Posted by Dups!

On 2010-10-20 21:57:22, motvikt wrote:
Another interesting interview with Bert the savior on Di.se.

- HTC and Samsung biggest competitors (great news imo, was afraid they had apple or worse nokia still..)
- Gonna focus on design to make the most appealing handsets.
- Take cool technology from Sony, talks about some new nightvison thingy for the camera and the ability to connect with DLNA to other gadgets.
- The big cuts recently didnt effect research and development.
- Atm they are the biggest contributer to the android project and they work closely with google to be up to speed with android versions.
- Symbian is dead and its resources are being redirected to android.

Full interview (swedish):

http://di.se/Artiklar/2010/10[....]-Nordberg-vinna-Androidkriget/


That is really the way to go! This is the sort of strategy that will help them a great deal.

Lol at Symbian being dead. I have always said they should dump it, I started saying that after they killed off the wonderful UIQ. It is good that they finally decided to completely ditch it even though I always thought they have unofficially ditched the woeful S60/Symbian. Now it is official which is superb cause now they can contribute greatly to Android and be able to give Windows the needed support.

Two smartphone OSs and their A-platform are enough for them to be able to spread their limited resources much more efficiently.

Good move that!!
[ This Message was edited by: Dups! on 2010-10-20 22:05 ]


Posted by domipost

On 2010-10-20 22:51:43, Dups! wrote:

On 2010-10-20 22:39:28, domipost wrote:

On 2010-10-20 13:41:34, Dups! wrote:

On 2010-10-20 04:45:02, Shino03 wrote:
Seems like dups' premonition is earlier than expected. Apple has surpassed Sony ericsson in the number of units shipped..



Really sad isn't it? Someone said they'll take profits over market share which made me wonder exactly what they meant. More market share means more profits. Yes, SE has a higher average selling price but imagine if they sell or ship more phones with that high selling price.

I'm sure Motorola has shipped more than SE's 10.4 million units since they were at almost 10 million the last quarter. SE is more than likely at number 7 with HTC breathing down their neck. Next year they'll definitely be at number 8 and having to worry about Huawei. How pathetic would that be for a former number 3 mobile manufacturer?

It is still possible to get a top 5 position but they need to be bold and clever.

I think they should give me a job so that I can rescue them
[ This Message was edited by: Dups! on 2010-10-20 12:49 ]



Because if you make expensive handsets you'll sell less, but have higher profit margin and thus could have higher profits. In that way you'll lose market-share, but obviously making profit is more important. You can't just make expensive phones with high profit margin and maintain high market share at the same time



Wrong! You can sell a lot of phones at high prices and still increase your market share. Apple is doing it and they are constantly increasing their market share. HTC are steadily increasing their market share and they hardly have 'cheapies'.

The point is SE can make even more money and increase their market share, it is how they adapt to the market conditions that determines how far they can go.


Yeah, but SE aint Apple. HTC too chose for profit in stead of market share, only they are doing it a bit better, so their marketshare is growing actually. But you'll gonna have to go for either high profit or high volumes (and thus market share). Whether the other one is following depends on how good your phones are doing in the market.

Posted by NoTnERb
I think SE will focus more on Android because they can both benefit from each other. Google gets Sony's playstation or gaming strength which Google needs to counter Windows's Xbox, and Apple's offerings. On the other hand, Sony gets tight support from Google and hopefully makes more stable and up to date phones. Google needs Sony/Sony Ericsson, Sony/Sony Ericsson needs Google. Just my two cents though


Posted by Dups!

On 2010-10-21 00:09:06, domipost wrote:

On 2010-10-20 22:51:43, Dups! wrote:

On 2010-10-20 22:39:28, domipost wrote:

On 2010-10-20 13:41:34, Dups! wrote:

On 2010-10-20 04:45:02, Shino03 wrote:
Seems like dups' premonition is earlier than expected. Apple has surpassed Sony ericsson in the number of units shipped..



Really sad isn't it? Someone said they'll take profits over market share which made me wonder exactly what they meant. More market share means more profits. Yes, SE has a higher average selling price but imagine if they sell or ship more phones with that high selling price.

I'm sure Motorola has shipped more than SE's 10.4 million units since they were at almost 10 million the last quarter. SE01 is more than likely at number 7 with HTC breathing down their neck. Next year they'll definitely be at number 8 and having to worry about Huawei. How pathetic would that be for a former number 3 mobile manufacturer?

It is still possible to get a top 5 position but they need to be bold and clever.

I think they should give me a job so that I can rescue them



Because if you make expensive handsets you'll sell less, but have higher profit margin and thus could have higher profits. In that way you'll lose market-share, but obviously making profit is more important. You can't just make expensive phones with high profit margin and maintain high market share at the same time



Wrong! You can sell a lot of phones at high prices and still increase your market share. Apple is doing it and they are constantly increasing their market share. HTC are steadily increasing their market share and they hardly have 'cheapies'.

The point is SE can make even more money and increase their market share, it is how they adapt to the market conditions that determines how far they can go.


Yeah, but SE aint Apple. HTC too chose for profit in stead of market share, only they are doing it a bit better, so their marketshare is growing actually. But you'll gonna have to go for either high profit or high volumes (and thus market share). Whether the other one is following depends on how good your phones are doing in the market.



That is what I've been saying all along. Strategy, great and competitive products, great support, timely or quick releases will make SE Apple in no time. I threw Apple and HTC in there because you said you can't make profits and increase your market share when your prices are high.

SE don't need to be anybody but themselves. They need to revisit what made them special when they were on top of their game a few years ago. Having Ericsson and Sony as the parent companies makes them very powerful, it is how they choose to use their potent heritage to kick butt.

HTC are increasing their market share which in turn increases profits. They have said they are intent on shipping 9 million phones this quarter which tells you that they want more profits.

SE has fixed their build quality and their reputation has recovered to a certain degree. Their software engineering has improved, it is just that they are too slow in almost all areas that is holding them back.

Your post just agreed with what I've been saying all along- that SE needs to adapt to the market conditions to return to glory days and become a top 5 player once more.

The last interview posted by motvikt is exactly the direction they needed to take and they are taking it which augurs extremely well for the future. I'm now very positive after that interview that they are going to pull out all the stop next to be at the top end of the scale when it comes to excellent products in every way.
[ This Message was edited by: Dups! on 2010-10-21 08:44 ]


Posted by goldenface
Details of Gingerbread Emerge.

The colour of the UI is changing to green. Like . Good to hear that they are working hard on the UI in general, and including google talk.
[ This Message was edited by: goldenface on 2010-10-21 09:28 ]


Posted by DarkKrypt
@
@Dups!
@Shino03
@avmaxfan
thanks guys for the info.

@goldenface
The colour of the UI is changing to green. Like . Good to hear that they are working hard on the UI in general, and including google talk.


i like that they are changing it to green - even though i dont like the color

Posted by HxH
has good powerful of support but not likely to adopt it for mobile business especially media content from Sony which has tons of content available.

Posted by domipost
@dups

That's why I said "just". Anyway, I agree with you now

Posted by xenia
http://community.livejournal.com/sonyericsson/68331.html
New video on Russian LV+X10-2.1

Posted by shadow150fr
hi!

Does anyone know where you can know what are the sony that
sell? I have curiosity to know all the telephones of the website, which are those that are still producing and selling.



Posted by Phoner
Full SE product portfolio?
Here...

Posted by shadow150fr

On 2010-10-22 01:10:25, Phoner wrote:
Full SE product portfolio?
Here...


that means the k610i still works?

Posted by goldenface
Sony to make more devices running Android: Tablet rumours?.

Posted by Dups!
I really get pissed off when someone calls SE Sony!!

I think I should start calling SE Ericsson

Regardless, this is looking like what you pointed out goldenface, that SE may just be Google's preferred partner. Hopefully this means current Android versions and maybe SE being the first with the new OS or upgrade. They better up their game in software development/management/engineering cause I don't see Google waiting on them if they end up being the preferred choice.

Next year is beginning to look interesting for SE.

Posted by goldenface
Well obviously google is going to want SE to be successful if they are to be a preferred partner.

It clear to see that the best way for SE to differentiate itself and carve itself a large and profitable niche is to leverage Sony's gargantuan media and content services onto as many Android devices a possible.

I remember last year they mentioned Android appearing on devices other than phones and again this has recently been mentioned.

Sony wants to offer its films, TV, music and games and the best way to do this it seems is to offer cloud based streaming and download services on high-end phones and PMPs with large screens and great connectivity using Android's OS.
[ This Message was edited by: goldenface on 2010-10-22 11:31 ]


Posted by Dups!
This is going to be big for Sony and SE, imagine the kind of content the devices will be able to share. Obviously for SE it will depend on how much leverage Sony affords them. Bert did say that they are moving closer to Sony which hopefully means a holistic approach in streaming content.

The question I have is who is going to make the tablet and maybe the netbook as well.

Sony have the experience (Windows mainly) while SE tends to mess the software part up. I have a feeling SE will be given a slice of the pie to compete with the other mobile phone manufacturers.

I am also wondering when will the Chrome OS for tablets evolve to such a degree that it can compete head on with Windows.

I can just see myself with an SE phone and netbook.

Posted by avmaxfan
Well will not make tablets or netbooks. Bert made it clear that they rather let SONY make tablets. So don't expect any tablets or netbooks. Though we may certainly expect SONY tablets soon

Posted by Dups!
I remember Bert saying something to that effect but I have a feeling that decision will be reversed. Motorola have a tablet lined up, LG is 'waiting' for a 'reliable' Android version while Samsung has one out in the market already.

This is a situation that SE cannot let go on without being involved in. This is a lucrative market that they need to tap.

Posted by Dups!
... then there's RIM, Dell, HP and the list goes on. Every mobile manufacturer is getting into this so why not SE. Nokia will also have a Meego tablet in the future.

SE needs to wake up and smell the Gingerbread!

Posted by smclion102
i hope launches atleast 1 tablet.
That leaked tablet wud be nice with qwerty + touch + android

Posted by HxH
Way too much for current condition it force them out of this competition, IMHO I don't think will have capable to launch both High-End type of devices.

but SONY might capable of this and PSP long expecting instead
[ This Message was edited by: HxH on 2010-10-22 14:24 ]


Posted by Ricky D
To be honest I'm not expecting any tablet from SE with more than 7" screen, I'd expect bigger from Sony and possibly VAIO branded IF any Sony branded tablet were released with android (I'd personally expect Chrome OS if not windows) it'll be later than other manufacturers as I believe SE and Sony have issues resolving who will release what type of product.

Of course SE will want the run of tablets and Sony will too. It's a grey area that if both companies went at they could possibly effect the other's market.

Posted by Mizzou
Sony has experience with Readers, certainly will have a SE tablet with Android soon



PRS-900
Reader Daily Edition
The PRS-900, known as the "Daily Edition," the device has a larger display (7"), 16-levels of grayscale, touch screen and 3G wireless access (through AT&T Mobility in a manner similar to the Kindle's whispernet) which enables computer-free access to the Sony eBookstore in the United States. Like earlier Sony Readers the display can be oriented horizontally, enabling a landscape style mode, and adds a new mode displaying two portrait-mode pages side-by-side (in a similar fashion to viewing a book).
PRS-900 specifications
Size: 206.4 x 127 x 15.1 mm (8.1" x 5" x 0.6")
Weight: 360 g (12.75 oz)
Display: 7.1 inch. touch-screen
Resolution: 600 x 1024 pixels
Gray scale: 16-levels gray scale
Internal Memory: 2GB, 1.6GB accessible
Expanded Memory: Support for Sony Memory Stick Pro DUO and SDHC up to 32GB. [6] According to sony.com, it can take up to a 32GB Memory Stick. But, according to its manual, 32GB memory sticks are not guaranteed to work. Therefore, it is recommended that 16GB memory sticks be used.
Font Size: 6 adjustable font sizes
Battery: User replaceable, up to two weeks of reading on a single charge
Wireless: AT&T 3G wireless (free), access to eBook store only, no web browser
MSRP: US$250
Available case colors:
PRS-900: Black


Posted by goldenface
Around two weeks till the next announcement, hopefully.

Posted by avmaxfan
More Xperia X12 details :-D

It will have 1gb of RAM, 4 inch OLED with multi touch support, 16gb internal memory with micro SD card support upto 32gb,Android Gingerbread OS, , 1800mah battery, Dedicated GPU with 512mb memory dedicated.
And surprise surprise

16.4 Megapixel Camera with Xenon Flash and 1080p video recording

Rest of the specs as mentioned earlier. which includes a 1.5 Ghz Dual core CPU

UPDATE: Physical QWERTY might have been confused with the Windows 7 handset. SO have removed that.
[ This Message was edited by: avmaxfan on 2010-10-23 07:40 ]


Posted by Sutitan
Specs sound almost unbelievably high. your essentially saying the x12 will be twice of what the x10 is. The reason i dont buy the specs is mainly because I almost doubt that SE would be the first to break through such spec barriers. And not only break through them, but shatter them. If SE was planning such a phone, samsung, lg, and nokia would be close on their tail with an announcement with a phone that trumps whatever SE announced, and we would have most likely heard rumors of those phones already.

Heres to hoping im wrong.

Posted by avmaxfan
Lets discuss the specs for a moment and try and see if they are actually "unbelievable"

16.4 MP camera with xenon flash and 1080P video recording - It was announced by Sony a few weeks back, nothing unbelievable about it.

4 inch OLED with multi touch - Again nothing unbelievable.

16gb Internal memory with micro SD card slot - Even a not so expensive Nokia X6 has this

512mb GPU- I guess in the X10 the GPU gets around 150-200mb right? So nothing unbelievable in 512 mb for the GPU with the X12.

Android Gingerbread OS - Motorola already announced a device with Android 2.5 and since the X12 will ship after that device its natural that the X12 shall have the same OS version


1GB RAM - Some phones already have 768 mb RAM. So nothing unbelievable there as well

1800mah battery - Even for X10 you can get 1800mah and even 3600mah betteries.

So ? Whats really unbelievable about the specs?
[ This Message was edited by: avmaxfan on 2010-10-23 07:40 ]



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