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SE-Portfolio 2010


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Posted by goldenface
Personally, I don't see anything wrong with expanding the Xperia range the way they are doing.

I'm more worried about it becoming cheapened by applying the brand to lower end devices.


Posted by bronxdude

On 2010-06-07 09:50:35, goldenface wrote:
Personally, I don't see anything wrong with expanding the Xperia range the way they are doing.

I'm more worried about it becoming cheapened by applying the brand to lower end devices.



This is also my worry. I really hope not.

Posted by goldenface
The Xperia X10 has undoubtedly made an impact and is selling well after being marketed heavily. Shakira should attract those buyers who are requiring a more normal sized device.

I must say though, that the white version (mock up) looks absolutely superb.
[ This Message was edited by: goldenface on 2010-06-07 11:28 ]


Posted by badassmam
The Xperia brand was initially about user experience so the X10 is unique as is the mini due to its size but the midi? Its diluting what should be exclusive and making it just a name like Walkman and Cybershot. Having low end Walkman and Cybershot is important for sales of course but you want high end stuff so that people will associate quality to the brand as well i.e. a low end Walkman will have a crappy camera but the music experience should be great. Having no high end stuff makes the brand average to everyone.

will argue that the Entertainment Unlimited phones merge the best aspects of both but were are these phones and shouldn't they be high end? I'm for the Vivaz and Pro versions but the Pro should be Xperia and Vivaz should be Cybershot. This X10 midi should either get an 8/12MP camera and be a Cybershot or get 32GB memory and be a Walkman. Back in the day, I used to be excited about the Walkman versions of the already exciting Cybershots.

In terms of strategy, there should be more low ends but there has to be at least one high end for each brand like before. The low and mid stuff will be milked for cash but for the image of the company, you need high ends. If you want to launch a new product you focus on the brand to carry it through initially regardless of quality. I see a lot of people with the W995 even though it seems old skool with no touch and A2 but it has an excellent music player, people can forget that its old technology when its marketed well.

Since have major shortages in its design department, do an X10 with 12MP camera and call it Cybershot also, do an X10 in black and orange and call it Walkman. Stick to your Spilo, Zylo or whatever they are but get the branding defined and go easy on Xperia.

Posted by goldenface
Of course, one of the reasons for the Xperia brand in the first place was to move away from the idea that customers would have to choose from either or Cyber-shot to have good imaging or music capabilities and of course they won't have to pay royalties to parent company Sony for the use of these two powerful brand names, so I'm not surprised we're seeing less and cybershot.

The X10 already has one of the best cams in the Android sphere and it's music and media capabilities aren't bad at all - at least people can be sure they won't be missing one or the other.

Personally, I don't think Symbian gives the best user experience, not the way it is in Vivaz right now and if I was I wouldn't brand any S60 device with the Xperia brand at all, not yet anyway and neither of the previous Xperia WM phones have been smash hits - far from it.
[ This Message was edited by: goldenface on 2010-06-07 13:07 ]


Posted by Dups!
... but SE are too inconsistent and it really is frustrating.

The EU phones bar the Aino have poor audio reproduction while the camera quality is excellent wheras the Xperia phones, from the X1, have excellent audio quality and acceptable camera quality.

For me I would like to see the Xperia brand being the ultra high end while the EU being the high end. Everything and anything below the EU would be mid end..

Also equip the Xperia phones with the exact cameras along with the same software as the EU since the former is supposed to sit at the top end of the portfolio.

The X10 has the same camera as the Vivaz but doesn't match the Vivaz in picture quality.

I also think this should be the end of lowering the Xperia brand to mid end phones, rather do that to the EU phones as they did with the Yari.

Posted by c96sthl
http://techon.nikkeibp.co.jp/[....]S=imgview_e&FD=-552151630&ad_q



I just saw this while going thru some reading.

Sony is show casing their new touch panel tech

extract out from the same page. Likely its an existing product....OR they already have a new phone but it was cover up with some casing except the print out of sonyEricsson.


The prototyped display device equipped with the new touch panel. Arithmetic processing is conducted by a PC connected to the device. As the pressure applied to the panel intensifies, the speed of switching icons displayed on the screen increases. In the picture, the icons are moving in the vertical direction. The display device is printed with "Sony Ericsson."

Posted by c96sthl
http://techon.nikkeibp.co.jp/[....]S=imgview_e&FD=-551228109&ad_q

this second page showing a picture that clearly said.... " IN COOPERATION with SonyEricsson Lund"

hope it will be coming really soon in new product....but unfortunately...full article page saying cost is an issue now.

http://techon.nikkeibp.co.jp/english/NEWS_EN/20100607/183263/?P=2

Posted by Phoner

On 2010-06-06 19:55:50, xell wrote:

On 2010-05-31 15:44:36, Phoner wrote:
And here its is - maybe W150i?

[ This Message was edited by: Phoner on 2010-05-31 14:51 ]


I'm by now pretty sure it is the W150i indeed. QVGA resolution, new/different browser (the same as the Spiro has, which is definitely not A2 platform), that fits...


And no Android, some kind of Java OS on this low-end phone

Posted by bambarah

On 2010-06-07 17:42:26, Phoner wrote:

On 2010-06-06 19:55:50, xell wrote:

On 2010-05-31 15:44:36, Phoner wrote:
And here its is - maybe W150i?

[ This Message was edited by: Phoner on 2010-05-31 14:51 ]


I'm by now pretty sure it is the W150i indeed. QVGA resolution, new/different browser (the same as the Spiro has, which is definitely not A2 platform), that fits...


And no Android, some kind of Java OS on this low-end phone


Could this mean it is the new A300 ?

Posted by Phoner
Some more W150 screenshots form semcblog.


Posted by goldenface
So if this isn't Android, but based on Java, it means they're standardising the interface across most of the range, which is good because it's very swish.
[ This Message was edited by: goldenface on 2010-06-09 13:05 ]


Posted by Phoner
W150 Teacake backside... as it can be clearly seen, it is taller than X10 mini and has no LED flash.

[ This Message was edited by: Phoner on 2010-06-09 17:24 ]


Posted by Karun
Sony Ericsson is keeping its promise of providing the Nexus UI across all platforms.

Posted by Phoner
Seems so, both smartphone and dumbphone...

Posted by bronxdude
ARGH! No flash?

Could have been my next phone

Posted by RD274

On 2010-06-09 13:41:57, Phoner wrote:
Some more W150 screenshots form semcblog.


Looks fake IMO. The text is just too ... umm ... sharp?

Posted by doministry
Somebody knows anything about SE with WP7?!
[ This Message was edited by: doministry on 2010-06-09 21:20 ]


Posted by Phoner
Updated info about W150i from gsmarena:

08 June: We just received an anonymous tip about the upcoming Sony Ericsson W150i. Beside a much better quality photo, which we can't show you (sorry, guys), we also know the following. As its name suggests Sony Ericsson W150i is an entry level touch model, which is a first for Sony Ericsson. It doesn't have 3G connectivity or Wi-Fi and it's only got dual-band GSM/EDGE support. There's a 2 megapixel camera on the back. Our source goes even further saying it's not Android we're seeing here but some other type of touch UI. We find that hard to believe, but who knows. Sony Ericsson might just surprise us this time.

Posted by io_bg
^ What?! And this was meant to be the successor of W995!

Posted by FMW300
Obviously, this isn't a successor to the high-end W995 & obviously, this isn't the Walkman model a lot of us here are dreaming of. Hopefully, there IS a better W series phone to come [as per rumors of one with 5mp camera/16gb memory], but its very nice to see finally introducing touch phones in the low-end to mid-range. Can anyone say when this announcement [together with Shakira?] is due?

Posted by goldenface
Announcement next week apparently.

Posted by Phoner
6 or 8 days waiting then...

Posted by >500
Most of high end phones for the near future will be Android (which shouldnt surprise many)
http://dailymobile.se/2010/06[....]-under-pressure-from-iphone-4/

"Sony Ericsson press spokesman Aldo Liguori also declined to comment on the iPhone 4 launch. He said his company aims to compete in the high-end smartphone market through attractive hardware design, high-quality cameras, and use of Google Inc’s application-friendly open Android platform"



Posted by goldenface
That's good news. I'm pleased with the pics on the X10 and the X10 mini pics are surprisingly good. Let's hope for more high end goodies.

Posted by HxH
Let me hope for Camera-oriented design XPERIA Andriod 1Ghz and XENON w/ lens cover, I'm sold

I would love to dump this OS-crap of Satio out of my pocket.


Posted by Angello

On 2010-06-10 13:49:45, HxH wrote:
Let me hope for Camera-oriented design XPERIA Andriod 1Ghz and XENON w/ lens cover, I'm sold

I would love to dump this OS-crap of Satio out of my pocket.



Word!

Posted by se_dude
^Eh?

Posted by rss_ndrsn
X10 is the only SE phone that can compete with IPhone 4. I must say that it quite loses to the later in some aspects. SE should released another high end Android phone. That phone should not be just camera-centric, it should an all around phone. It will be hard competing with IPhone 4 especially now that Apple is going to release the new IPhone in 88 countries. And IPhone 4 is a very good device too, with irresistable set of features.
[ This Message was edited by: rss_ndrsn on 2010-06-10 16:50 ]


Posted by volvoman
OK then what has the iphone got that the X10 has not? Would be interested to know what as an X10 user I am missing out on with the iphone. And I am not just talking about the screen, what actual feature does the iphone have that the X10 does not?

Posted by NightBlade

On 2010-06-10 20:05:54, volvoman wrote:
OK then what has the iphone got that the X10 has not? Would be interested to know what as an X10 user I am missing out on with the iphone. And I am not just talking about the screen, what actual feature does the iphone have that the X10 does not?


Magic.

Posted by Angello

On 2010-06-10 20:05:54, volvoman wrote:
OK then what has the iphone got that the X10 has not? Would be interested to know what as an X10 user I am missing out on with the iphone. And I am not just talking about the screen, what actual feature does the iphone have that the X10 does not?



an apple on the back
no seriously, only the build quality of the x10 could be better, especially the screen should be glass!

Posted by NightBlade

On 2010-06-10 20:12:05, Angello wrote:

On 2010-06-10 20:05:54, volvoman wrote:
OK then what has the iphone got that the X10 has not? Would be interested to know what as an X10 user I am missing out on with the iphone. And I am not just talking about the screen, what actual feature does the iphone have that the X10 does not?



an apple on the back
no seriously, only the build quality of the x10 could be better, especially the screen should be glass!


This reminds me...
http://gizmodo.com/5559977/fi[....]-new-glass-isnt-that-resistant

Posted by juris15

On 2010-06-10 20:05:54, volvoman wrote:
OK then what has the iphone got that the X10 has not? Would be interested to know what as an X10 user I am missing out on with the iphone. And I am not just talking about the screen, what actual feature does the iphone have that the X10 does not?



the x10 dont have the Apple logo...

oppsss sorry didnt read the post above...
[ This Message was edited by: juris15 on 2010-06-10 19:23 ]


Posted by se_dude
@angello-Is there a xenon fitted android phone in the works?

Posted by rss_ndrsn

On 2010-06-10 20:05:54, volvoman wrote:
OK then what has the iphone got that the X10 has not? Would be interested to know what as an X10 user I am missing out on with the iphone. And I am not just talking about the screen, what actual feature does the iphone have that the X10 does not?



Well, the X10 does not have gyroscope, dual mics with active noise cancellation, environment-friendly casing, Secondary camera for video call and last but not the least, MULTI-TOUCH.

Posted by AbuBasim

On 2010-06-10 20:05:54, volvoman wrote:
And I am not just talking about the screen, what actual feature does the iphone have that the X10 does not?

A maker that keeps releasing OS updates for your phone even if your phone is a couple of years old.

Posted by rss_ndrsn
@volvomn The IPhone is actually good bang for a buck. Who other manufacturers offer OS upgrades until the hardware no longer support it? I have IPhone 2G that was purchase in 2007 and I am still able to take advantage of the OS features that 3GS has, provided the hardware of the 2G allow them.

I don't think SE thought about the long term effect of not supporting multi-touch and small screens in their Android line up. Soon enough, most of the phone like X10 mini and X10 mini pro will get no support for the newer Android Versions which makes me wonder what does SE have in store for us.

Posted by XPHCTOC

On 2010-06-10 23:15:29, rss_ndrsn wrote:
[...] Soon enough, most of the phone like X10 mini and X10 mini pro will get no support for the newer Android Versions which makes me wonder what does SE have in store for us.


An espresso ready phone? http://www.slashgear.com/andr[....]e-is-just-plain-weird-1089286/

Posted by sunrise_
Sony Ericsson's 2nd quarter, 2010 financial results announcement will be made on Friday, July 16 at 07:30 UK time / 08:30 CET, followed by a conference call with analysts and media at 09:00 UK time / 10:00 CET.

Announcement day?

edit.
Oh, it's July, not June...

BTW: Eldar said:
this announcement niche models only - next big thinks end of August/September

[ This Message was edited by: sunrise_ on 2010-06-11 11:04 ]


Posted by domipost
Who cares about Eldar

Posted by emuneee
Guys Apple's iPhone 4 hardware is to die for, thats hardly arguable, especially versus the X10. I'm ready to see what the next SE flagship device is.

Posted by Phoner
News about new GreenHeart™ series phone - Hong (stick type design similar to Elm)
http://semcblog.com/2010/06/1[....]-to-greenheart-line/#more-6545
[ This Message was edited by: Phoner on 2010-06-11 14:33 ]


Posted by goldenface
Can't say I've ever heard of a Hong Tree.

Posted by Phoner

On 2010-06-11 15:45:26, goldenface wrote:
Can't say I've ever heard of a Hong Tree.



Nor do I.

Posted by domipost
You guys know the word codename?

Posted by Phoner

On 2010-06-11 16:11:27, domipost wrote:
You guys know the word codename?


Yes, sure, I overlooked that. The real name will be after the tree...

Posted by anonymuser

On 2010-06-10 11:21:43, >500 wrote:
Most of high end phones for the near future will be Android (which shouldnt surprise many)
http://dailymobile.se/2010/06[....]-under-pressure-from-iphone-4/

"Sony Ericsson press spokesman Aldo Liguori also declined to comment on the iPhone 4 launch. He said his company aims to compete in the high-end smartphone market through attractive hardware design, high-quality cameras, and use of Google Inc’s application-friendly open Android platform"


Definitely the right step for SE, they need to move on from Symbian (and drop Windows Mobile like a stone) - Android is the only place that makes sense for them at the moment.

Posted by rss_ndrsn

On 2010-06-11 10:11:15, XPHCTOC wrote:

On 2010-06-10 23:15:29, rss_ndrsn wrote:
[...] Soon enough, most of the phone like X10 mini and X10 mini pro will get no support for the newer Android Versions which makes me wonder what does SE have in store for us.


An espresso ready phone? http://www.slashgear.com/andr[....]e-is-just-plain-weird-1089286/


You had my post taken out of context. I was just saying that the Android line up of SE is inconsistent in terms of hardware and the software support. You took only part of what I posted instead of taking it as a whole to support your moronic ideas.

Posted by domipost

On 2010-06-11 16:25:52, Boinng wrote:

On 2010-06-10 11:21:43, >500 wrote:
Most of high end phones for the near future will be Android (which shouldnt surprise many)
http://dailymobile.se/2010/06[....]-under-pressure-from-iphone-4/

"Sony Ericsson press spokesman Aldo Liguori also declined to comment on the iPhone 4 launch. He said his company aims to compete in the high-end smartphone market through attractive hardware design, high-quality cameras, and use of Google Inc’s application-friendly open Android platform"


Definitely the right step for SE, they need to move on from Symbian (and drop Windows Mobile like a stone) - Android is the only place that makes sense for them at the moment.



Depends. I agree they should drop Symbian, but for WinMo better wait what 7 has in store Aspen could be nice if priced and positioned well


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