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Struggling Sony Ericsson taps Nordberg as new head


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Posted by masseur
I'm sure some die hard Ericsson fans, and those dissapointed with will have something to say about this news...

Reuters article

HELSINKI (Reuters) - Loss-making handset maker Sony Ericsson said on Monday Chief Executive Dick Komiyama would retire at the end of the year, with Ericsson executive Bert Nordberg to take the helm from October 15.


Posted by AbuBasim
Nordberg...?

Posted by razec
So komiyama-san is giving up? He failed ressurecting SE with the mess that flint had made, i dont even think this new CEO will gonna make it as well... from here i can already see SE following Siemens' fate perhaps the divorce between Sony and Ericsson is imminent imo.

Posted by anonymuser
It can only be good news - the only way is up after all.

Posted by Bonovox
I always think weather the the actual partnership is the problem. Maybe they just are not suited.

Posted by mode
Mr. K didn't even get the chance to prove himself. I thought it'd be good to have a Japanese dude at the helm , what with their work ethics and everything. Not so sure if this is a good move, but I think I should brace myself to revert back to Ericsson

Posted by Bonovox
I often wonder who is more at fault Ericsson or Sony? I also often wonder what Sony and Ericsson phones would be like now if they were both seperate? Be interesting. I used to love Ericsson phones but Sony phones were crap back in the day. Sony should have learnt alot more from Ericsson now about phones. But the main point now i guess is who is going to shake things up.

Posted by Ricky D
It sounds good to me. Sony CEO as Chairman as well. Sounds like the cavalry are here. And about time too!

Posted by anonymuser
It's a never-ending argument but I still feel that modern SE phones, certainly the feature phones, are very much in the Ericsson mould still, based on Ericsson conventions and technologies. That's usually a cue for someone to claim that's the problem, and that they need to be more like Sony and more like the phones they have in Japan, but then - Sony have had many years in which to do that, and in reality they've done very little other than contribute some branding and some camera sensors. So you have to ask who's really holding SE back?

I suspect many of the problems are down to committee-style leadership (like the Ericsson CEO/Sony Chairman combination we have now) with neither side able to really push forward with any joint vision or direction. The current situation with the smartphones is a case in point - trying to produce a phone for every possible OS and just taking forever to release even one as a result - it just smacks of compromise and split decisions. They should have tacked the iPhone et all head-on a long time ago, with something innovative and class-leading, and instead we just got a rehashed HTC handset and some empty announcements about possible future models that still aren't here...

Posted by Bonovox
This might sound like a stupid question but do Sony make seperate phones in Japan? Or for the far east? SonyEricsson were great but now they are just average. I feel sad. They could have so much potential to be the best. Who the hell is putting together the latest phones? Is it kids or something? They all either fall apart or have terrible build. Take the c903 the potential for being a great phone and it feels like a fisher price toy. I want to go back to SonyEricsson but not yet. Though i must say i am reading lately less and less really bad complaints on these forums regarding problems. Maybe things are improving slowly. Having Sony CEO on board can only be good i say.

Posted by >500

On 2009-08-17 12:35:06, mode wrote:
Mr. K didn't even get the chance to prove himself. I thought it'd be good to have a Japanese dude at the helm , what with their work ethics and everything. Not so sure if this is a good move, but I think I should brace myself to revert back to Ericsson



wasn't it his own decision to step down?

Posted by Residentevil
Probably he got the shoulder tap: Hey are you gonna step down now?

Posted by Tsepz_GP
Re: SONY or Ericsson. I would probably have a SONY phone, i realy dont know much about Ericsson. I realy do hope they break up,im sick of reading about loses and i think SONY would be making the better phones.
[ This Message was edited by: GUCCI.011 on 2009-08-17 15:03 ]


Posted by se_dude
Well, the switch maybe coz Ericsson is the only company in the Jv which is making profits.

Posted by mode

On 2009-08-17 15:05:32, Residentevil wrote:
Probably he got the shoulder tap: Hey are you gonna step down now?



My suspicion exactly.

Posted by Dups!
Wow! What a surprise?

So, Dick realized he was fighting a losing battle and called it quits.
This is another sign of the end of SE.

I, for one, would love to see Ericsson back but that's just a dream. Their rigidity cost them a good thing.

I don't see the new man helping this once brilliant company. I've already written SE off!

Posted by WhyBe
I kind of saw the end days of SE from all the profit loss reports and the fact that the X1 was such a great idea that just didn't get the support it needed from SE to succeed. A lot of the original specs disappeared with each revision of the white paper. This means they just didn't have the resources to deliver on their original design--so we got a scaled down X1.

Posted by razec
I used to love as well. that was around 2000 with their trademark glowing blue lights above the earpiece and their cool antenna. but if they broke up i might end up choosing Sony.
[ This Message was edited by: razec on 2009-08-18 03:09 ]


Posted by carkitter
If they broke up, you'd be choosing between Nokia, HTC and Apple quite frankly because Ericsson and Sony would be ill-advised to throw good money after bad if they can't make the JV work.

I think the X1 suffered from being a WM phone and an expensive one at that. WM is the fourth most popular smartphone platform after Symbian, BB and Apple. WM is undergoing a slow painful death and Symbian is on the wane too largely because most S60 owners don't know that their phone has an OS in it. Maybe the Satio will change that, here's hoping...

SE need to find a whole new niche to sell to or create a new one fast. They should be taking a leaf out of General Motors book ATM about flattening their corporate structure, providing decisionmaking authority closer to where the customers are, and simplifying large product decisions down to a day. I've been following GM for months now on their iPhone App and I am impressed with the change of attitude they've taken on. I'd like to see SE follow their attitude (not their finances).

Posted by nik64

On 2009-08-17 13:39:00, Bonovox wrote:
SonyEricsson were great but now they are just average.


Below average, I would say.

Any change in SE management is better than the long lasting agony.

It is a shame that now Samsung is on the throne of the mobile handsets innovation king.
Three years ago anyone would say that is SE place.....
Sad....

Posted by jj03
samsung have earned the position they are in now. .and so have SE. If se went under, i'd carry on buying symbian in whatever guise it continues in, rather than buy the vastly overpriced iphone, anything from htc because i dislike windows, and avoid android altogether.

Posted by mode
I'd say Miles Flynt is the root of all this trouble. When he was at the helm he introduced the "profitability over quality" concept which apparently saw the production of a flood of low to mid-segment SE clones in slightly different shells. I say we carry our pitch-forks and fiery torches and send him to hell If they actually split, I'd stay with Ericsson because Sony will be stingy with their latest technologies. Ericsson was the first to introduce music and imaging on phones eventhough only as attachments at first with HPM-10 and MCA-10. I remember MCA-10 was a black and white camera mainly to capture images for their phones' wallpaper, very primitive but cool at the time
[ This Message was edited by: mode on 2009-08-22 13:14 ]


Posted by Bonovox
I thought the first ever mp3 phone was the Siemens SL55? I never knew Ericsson were the first.

Posted by jj03
the 7650 could play mp3's..anyhow. . This fella. . Nordberg. . It ain't him outta naked gun is it? Lol.

Posted by skblakee
started going down around the time of the p990i and their movement away from what the customer wants. New management is what is needed to shake them up and remind them that they were innovators and not followers.

Earlier on I would have expected to be the first ones to introduce an omnia HD phone but today they have been relegated to following those concepts.
No longer can I buy a phone and feel as though I have something that everyone else wants.

Posted by mode

On 2009-08-22 19:01:00, Bonovox wrote:
I thought the first ever mp3 phone was the Siemens SL55? I never knew Ericsson were the first.


HPM-10 is (present tense because I still have one in good condition) compatible with phones as far back as T28, R320, R310 and A2618, definitely earlier than SL55. First built in MP3 capable phone perhaps, but first to capture people's imagination? I don't think so.


Posted by HxH
Actually I thought that un-expectation of IPhone popular stream in time of changing between Flint and Komiyama-san brought long roadmap down, and they learnt it slowly that faulty.

Posted by razec

On 2009-08-22 14:07:24, mode wrote:
I'd say Miles Flynt is the root of all this trouble. When he was at the helm he introduced the "profitability over quality" concept which apparently saw the production of a flood of low to mid-segment SE clones in slightly different shells. I say we carry our pitch-forks and fiery torches and send him to hell If they actually split, I'd stay with Ericsson because Sony will be stingy with their latest technologies. Ericsson was the first to introduce music and imaging on phones eventhough only as attachments at first with HPM-10 and MCA-10. I remember MCA-10 was a black and white camera mainly to capture images for their phones' wallpaper, very primitive but cool at the time
[ This Message was edited by: mode on 2009-08-22 13:14 ]



I Agree, i hope you see my old posts where i constantly criticized this person for the ultimate defeat of SE during 2007 with the massive failure of all their 3 top-of-the-line series. the failure hits SE so hard that even Komiyama-san deemed that he can't save SE from the troubles even by releasing decent high end phones.

Posted by dainnielle23
I never liked the merger of sony w/ ericsson. I simply adore Ericsson in every angle, though there may be no argument that early Ericsson models lacked the features to deal w/ other manufacturers pound for pound. Nevertheless, I chose ericsson on the basis that it's products simply delivered the results I was looking for a mobile tool: reliability & perfomance.

Should the two decide to call it quits, then i sure hope that Ericsson finds it's resources to stand up and create the phones that I once liked.

Posted by carkitter
I don't see why they would... the mobile handset industry isn't the cash cow it once was. These days one needs to create the device that works with a successful platform or you lose bigtime.
RIM and Apple are both proprietary AND successful. Perhaps open-source is not the way to be financially successful no matter how many friends it wins you among users.

Posted by hihihans

On 2009-08-25 08:53:28, carkitter wrote:
I don't see why they would... the mobile handset industry isn't the cash cow it once was. These days one needs to create the device that works with a successful platform or you lose bigtime.
RIM and Apple are both proprietary AND successful. Perhaps open-source is not the way to be financially successful no matter how many friends it wins you among users.


I was thinking that. SE can learn from Apple, if they put all their developers together, and create only 3 d*mn good phones a year. A low, mid and high end one.

Posted by carkitter
I would say 3 high end, One with a full qwerty for business users, one iPhone style tablet for multimedia and camera functions, and one stunningly stylish clamshell based aroud music and social networking.


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