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Nokia unveils four new devices aimed at emerging markets

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Posted by masseur
Nokia unveils four new devices and local email solution aimed at 'replacement buyers' in emerging markets
April 02, 2008


Megapixel digital camera, large colour screen, music features and email for less than EUR 90

Johannesburg, South Africa / Espoo, Finland - At the Growing Together 2008 conference held today in Johannesburg, Nokia revealed new products that accelerate the company's leadership in emerging markets. Also introduced today was a local mobile email solution exclusively for people in South Africa. Highlighted by the Nokia 5000, which offers a 1.3 megapixel camera and a large QVGA display - Nokia's first megapixel cameraphone at this price point - as well as music and email capabilities, each new product brings a balance of features, design and affordability to meet every lifestyle and budget. The new mobile devices are expected to begin shipping by the third quarter, with an expected price range from EUR 50 to EUR 90, before applicable taxes or subsidies.

With the industry's largest portfolio of mobile phones and support for more than 80 languages, more than one billion people worldwide currently use a Nokia device. In recent years, the majority of first-time buyers have come from the emerging markets. However, a significant shift is underway - while the first-time buyer market continues to grow, the number of replacement buyers- consumers seeking to replace their current mobile phone with a newer, more advanced model - has also grown substantially in emerging markets. In 2008, Nokia anticipates that for the first time, the number of replacement purchases in emerging markets will exceed those of first-time buyers.

"People in emerging markets like Africa are increasingly demanding more from their mobile phone - their expectations and demands in terms of functionality and design are similar to people in any other part of the world - they simply have less income at their disposal," says Alex Lambeek, Vice President, Entry, who oversees Nokia's efforts in emerging markets. "From the introduction of Nokia's most affordable megapixel cameraphone, to a localized email solution in South Africa, we believe today's announcements demonstrate Nokia's firm commitment to bringing products and services that serve the varied needs and tastes of people in emerging markets."

Nokia 5000 - a powerful package at an accessible price
Boasting a 1.3 megapixel camera, a high resolution QVGA display, FM radio with recording functionality, MP3 ringtones and more, the Nokia 5000 will set a new standard for functionalty and affordability. For mobile entrepreneurs as well as people on the move, the Nokia 5000 supports email and other essential benefits including Nokia Xpress Audio Messaging, Bluetooth and GPRS connectivity. The Nokia 5000 is expected to begin shipping in the second quarter of 2008 with an estimated retail price of EUR 90, before subsidies and taxes.



Nokia 2680 slide - entertainment and Internet access in a sliding design
Nokia's first slide device for entry markets, the Nokia 2680 slide is a slim cameraphone that offers a balance of ease of use and entertainment functionality, including an FM radio with recording capability and MP3 ringtones, and core mobile phone features such as an expanded phone book. Its integrated digital camera ensures spontaneous moments are captured and shared. The Nokia 2680 slide is expected to begin shipping in the third quarter of 2008 with estimated retail price of EUR 75 before subsidies and taxes



Nokia 7070 Prism - stylish, fold design sets it apart
Featuring a distinctive folding design with geometric patterns and external light effects, the stylish Nokia 7070 Prism is targeted at people who express their personality through their mobile phone. The Nokia 7070 Prism offers personalized content, including themes and wallpapers, and MP3-grade ringtones. Every aspect of this new phone, including its voice recorder and integrated hands-free speaker, is designed for people who want to stand out from the crowd. The Nokia 7070 Prism is expected to begin shipping in the third quarter of 2008 with estimated retail price of EUR 50 before subsidies and taxes.



Nokia 1680 classic - first phone, first camera
Nokia's most affordable cameraphone to date, the Nokia 1680 classic offers essential mobile phone functionality with the added benefits of a basic digital camera. The phone with VGA camera and video recording features one-touch access for photos and videos. For families or small businesses, the Nokia 1680 classic also offers phone sharing functionality and easy access to email. The Nokia 1680 classic is expected to begin shipping in the second quarter of 2008 with an estimated retail price of EUR 50 before subsidies and taxes.




Posted by QVGA
Brilliant, just brilliant work by nokia. Just gets to show why they're no. 1

Posted by belialwafu
man, they say its for all? so whats are the old units for? they have the same specs. theyre just changing names and the casing etc. I hate nokia

Posted by Miss UK
atleast Nokia are bringing in the new and out with the old

aren't are they this year

Posted by Fanofmodi
Nothing brilliant same old crap in new housing.

Posted by QVGA

On 2008-04-02 15:53:08, Fanofmodi wrote:
Nothing brilliant same old crap in new housing.


open your eyes and read the topic with a conscious mind. you wont get anything brilliant for 90 euros.

Posted by gola
i'll pass...

Posted by jcwhite_uk
Nothing original but what do you expect for the prices they are quoting?

Posted by technical-expert

On 2008-04-02 15:53:08, Fanofmodi wrote:
Nothing brilliant same old crap in new housing.



Well wht do u expect from a phone which is 50 to 100 euros?.I think its brilliant move by nokia.They are continuously bringing new models in, for emerging market and expanding the portfolio.
not to forget the 1100(Over 200 million Nokia 1100 cellphones have been sold making it the world's best selling phone handset, as well as one of the best selling consumer electronics devices in the world).So may i ask wht was so brilliant abt 1100.
So any phone that doesn't fit u , doesnt mean its brilliant.

And i also see Nokia has started realizing the dimension of phone is important nowadays.And i See they have made the phone sleeker to around 11 to 15mm (including the n78 which is just over 15mm).And the design has also little bit started to just look better from previous nokia low ends.

They know what they r doing,They simply don't bring new products to the market.there's so much of back end research being involved in this process.

Posted by Daedalus85
Hence the name emerging markets, these are meant to be good phones for cheap as cheaps.

Posted by NightBlade
They're OK, I guess, but the Nokia design is getting pretty repetitive...

Posted by fatreg

On 2008-04-02 21:30:53, NightBlade wrote:
They're OK, I guess, but the Nokia design is getting pretty repetitive...


you what!?

K750-W800-K800-K810-K850....

hmmm yeah repetitive.... know all about that!!

Posted by dicky
you forgot the w810!

Posted by fatreg
exactly! so repetitive I forgot one!!!

Posted by Lunion
I'd just like to see everyones reaction if decided to do this....

Posted by fatreg

On 2008-04-02 23:23:59, Lunion wrote:
I'd just like to see everyones reaction if decided to do this....



They'd go nuts! would be the best thing since sliced bread.... a new T68 or whatever....

I'm not everyone, I'm a pessimist....

Posted by masseur
in fact, a little more than a year ago, already moved in this direction of low cost basic colour phones and mid-level music enabled phones for distribution in India

Sony Ericsson Announces Plans to Manufacture Mobile Phones in India

Posted by fatreg
31/01/2007 Big M... they were pans then.. do we assume they have given up on said plans?

Posted by dicky
"plans to"


over a year later....no evidence of said plans coming to anything

Posted by Mizzle
What's this then?

http://blog.se-nse.net/2008/0[....]nufacturing-capacity-in-india/

and this

http://blog.se-nse.net/2008/0[....]ericsson-not-by-sony-ericsson/

Posted by Daedalus85
I think last year was a good year for cheap SE's.

In 2007 (and late 2006 I think) we had the Z310, J110, J120, W200, K310 etc etc.

Posted by BobaFett
nokia can allowe itself to launch such fones and even its a flop, doenst matter, it calculated at nokia. se cant do that. thats the difference

Posted by belialwafu
yeah. everything nokia units come out it is embraced by the market.

Posted by QVGA
SE plans to make more cheap models didnt bear any fruit.

Posted by c_vignesh
Atleast you cant blame Nokia for bringing 240 x 320 (QVGA) resolution to sub 7000 Rs (175$) ....whereas seems to be stuck with 176 x 220 ..... but still has some positives in better video playback framerates in this lower-middle range phones and better all round features ..as you say you can't get them all

Posted by belialwafu
its impossible to get them all in one cellphone. its stupidity for the brand. it will make the other brands useless (eg. walkman, cybershot, etc.) if you put all this in one phone. its possible but they dont wanna do it.


Posted by Daedalus85
He's not suggesting that, in the SLIGHTEST...


He's saying why don't SE bring SOME of their higher end features to their lower end phone, like Nokia and Samsung do, not compress all the high end features of their ENTIRE range into one super phone, thats a conversation for a completely different thread.....

Posted by makbil

On 2008-04-02 23:23:59, Lunion wrote:
I'd just like to see everyones reaction if decided to do this....

It would be very logical. Cheap bricks instead of expensive bricks...
At least Nokia devices seem to work as specified....

Posted by Miss UK
I would love a W890i if it had Wi-Fi for instance lmao!

Nokia cater for everyones needs though and these basic phones will sell and make them more money so what the hell..

they need to sell a few of these to make up for that £300 lose on myphone


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