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Sony Ericsson To Enter Korean Mobile Phone Market In 07


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Posted by axxxr
Sony Ericsson, the world's fourth-largest mobile phone maker by shipments, plans to enter the highly competitive South Korean mobile phone market in 2007.

"Sony Ericsson is in talks with Korean mobile carriers about installing the WiFi wireless Internet platform on its phones to be launched in Korea," said a spokesman for SK Telecom, Korea's leading mobile carrier by subscribers.

Sony Ericsson may launch high-end phones in Korea in the second half of 2007, when HSDPA is commercialized, the spokesman said.

SK Telecom hasn't yet decided whether to buy mobile phones from Sony Ericsson, he said.

Officials at Sony Ericsson couldn't immediately be reached for comment.

South Korean manufacturers such as Samsung Electronics and LG Electronics dominate the domestic handset market. In South Korea, around 40 million people out of a population of 48 million carry at least one mobile phone.

Motorola, the world's second-largest handset maker, is the sole foreign vendor in Korea, with a market share of about 10%, according to Shinyoung Securities analyst Seung Woo Lee.




Posted by tranced
well, i expect that kicks the korean market. it's such a pity that is not around there, but im glad that they soon will.

Posted by dr_thug
Tough market...South Koreans prefer home chaebols like Samsung,LG etc to foreign companies.

Posted by Dups!
This is going to be very very tough for SE. Hope they have a thoroughly thought through strategy.

Posted by tranced
but this is a tough brand toooooooo!

Posted by tindo196
errrrrr with what exactly ,last time i checked they were kind of lacking or slacking in all kinds of innovative developments-well unless they specifically target the lower-end of the market

Posted by BobaFett
no offence, but i would be really happy if samsung and lg would stay inside of korea, i wouldnt miss it here...

Posted by bart
hehe well said boba.
i think SE will be going after 2007, and with a small attack on its home market everything is possible. you never know when a model becomes a hudge hype. and i think every extra phone sold for SE is a step in the right direction.

Posted by BobaFett
But is korea ready to face real tech? :-)

This message was posted from a 6233

Posted by jmcomms
Very risky. Motorola has had some, very, limited success. Nokia had none at all and pulled out.. Let them try, but without wasting too much money if things don't work.

Posted by bart
the fact that nokia failed is alarming. but then again if motorola can grap some marketshare i'm sure SE can 2.
maby with an emotinal design, who knows what hype they can create.

Posted by qwerty1235
Doesn't Korea use CDMA bands?

Posted by shaliron
I think SE is going to chase market share in 2007, this being a prime example.

Posted by mustafabay
But one thing SE might do is launch Japanese developed handsets in Korea, it is possible.

Posted by goldenface
Everyone would agree that the Korean market might be a tough nut to crack but what does have on its side is some great brands such as Walkman and Cyber-shot and a more people friendly feel - thanks to the current advertising campaign.

LG and Samsung to me come across as a bit boring and staid compared to other brands.

This would also be a good platform for to showcase HSDPA and wi-fi enabled devices.

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-28 08:34 ]

Posted by BobaFett
Well, if they didnt like nokia and moto, then what are se chances?

This message was posted from a 6233

Posted by JK
Quote:

On 2006-12-28 10:13:38, BobaFett wrote:
Well, if they didnt like nokia and moto, then what are se chances?





This message was posted from a 6233



Not to bad I take it, LG and Samsung are electronics companys just like Sony, Sony being the premium brand between the 3.
So they stand a better chance maybe, and they can take out Moto easy.

Posted by BobaFett
They should be happy to see real fones instead to play with their nintendo looklike ones

This message was posted from a 6233

Posted by tranced
one question that came up to my mind is: will south korea have as good and stylish phones as the japan market?

Posted by goldenface
@tranced

It will be VERY competitive as the South Koreans are very technologically advanced compared to most markets. Mobile TV is already established there for example and a 10mp cameraphone has already been produced.

I would expect even better handsets for the Korean market.

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-28 11:25 ]

Posted by tranced
so it seems that the fight will bring good, stylish and quality phones. i expect to see a 15mp phone.

Posted by goldenface
15MP?

I don't think a 15mp phone would appear, even 5mp is more than enough for most people although who knows what a tech-race would bring.

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-28 11:43 ]

Posted by BobaFett
15mp? 3mp digicam pix are awesome imo

This message was posted from a 6233

Posted by tranced
i know. even 3.2mp looks enough though.

Posted by bart
mobile phones are starting to eat digital camera marketshare.

i wonder if the invetor of a the phone ever thought he's invention would grow out to such a mass media device that everybody wants.

Posted by BobaFett
Are koreans so loyal to the own brands that no other brand can hit the market?

This message was posted from a 6233


Posted by goldenface
@boba

Well thats the way it looks. Its been dominated by the big two for a while - not just in phones but in consumer electonics.

Samsung and LG are both Korean and make a lot more than just mobiles so brand loyalty would be strong but then I suppose it would be like Sony Ericsson attempting to break Nokia's dominance of the Norwegian market.

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-28 13:12 ]

Posted by Dups!
It's almost impossible for SE to break their (samsung and LG) stranglehold. If they manage to even get 3 percent market share it would be an achievement.

Posted by goldenface
And I don't seem to remember LG or Samsung making any noticeable headway in the Japanese market so it will be interesting to see the outcome of this assault on the Korean market by

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-28 13:21 ]

Posted by BobaFett
Actually.do we have any korean members here?

This message was posted from a 6233

Posted by goldenface
@boba

We have a Korean thread, so it would be interesting to have an alternative point of view.

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-28 13:49 ]

Posted by bart
Quote:

On 2006-12-28 14:12:03, goldenface wrote:
@boba

Well thats the way it looks. Its been dominated by the big two for a while - not just in phones but in consumer electonics.

Samsung and LG are both Korean and make a lot more than just mobiles so brand loyalty would be strong but then I suppose it would be like Sony Ericsson attempting to break Nokia's dominance of the Norwegian market.

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-28 13:12 ]



don't you mean finish market? nokia isn't from norway

Posted by goldenface
@bart

Oops!

Right you are. Thanks.

Does anyone know what market share Nokia has in Finland?
As stated, the largest foreign vendor in Korea is Moto with 10%.

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-28 14:03 ]

Posted by Residentevil
Korea is a tough market. When I was there over 95% of cars were Korean. It is the be Korean buy Korean attitude. Which is good.

Posted by BobaFett
I would be really interested how they managed to make mobiles... Cos tradition is a strange word it, years ago they made micro owens mainly

This message was posted from a 6233

Posted by Residentevil
Now they make pretty good cars. Hyundai and Kia are becoming more popular here in the US and their 100,000 miles, 10year warranty for the original owner cannot be beat by anybody.

Posted by JK
Quote:

On 2006-12-29 05:59:58, Residentevil wrote:
Now they make pretty good cars. Hyundai and Kia are becoming more popular here in the US and their 100,000 miles, 10year warranty for the original owner cannot be beat by anybody.




I think Hyundai went bankrupt and were bought over by Renault.
Kia is owned by .... I forgot but I doubt its 100% Korean owned.
Come to think about it Daewoo also went bankrupt!

Posted by BobaFett
How is selling lg and samsung in the us?

This message was posted from a 6233

Posted by mustafabay
Quote:

On 2006-12-29 08:05:21, 786KBR wrote:

I think Hyundai went bankrupt and were bought over by Renault.
Kia is owned by .... I forgot but I doubt its 100% Korean owned.
Come to think about it Daewoo also went bankrupt!



Actually Hyundai is doing just fine, Kia was the one that was in trouble a few years back and is currently owned by Hyundai. GM owns Daewoo and announced it bankrupt a year or so ago, and hence it ceased to exist. Now in Egypt we get Chevys made in Kprea Oh ans since I'm already way of topic, Renault bought part of Nissan, a Japanese company if you were wondering.

Posted by mikespal
@ goldenface
the Swedish-Japanese mobile telephone manufacturer Sony Ericsson says that it has overtaken the Finnish Nokia as the best-selling brand in Sweden. The company says that it has also move ahead of Nokia in Norway.
Nokia is the undisputed market leader in Finland. Although there are no official figures, estimates are that between two thirds and three quarters of all mobile telephones sold in Finland are manufactured by Nokia.

From the Helsingin Sanomat Friday 29th Dec.2006




Posted by goldenface
@Mikespal. Thanks for that info. Just as I thought, a similar situation.

This message was posted from a W900i

Posted by bart
Quote:

On 2006-12-28 14:16:00, EMS06 wrote:
It's almost impossible for SE to break their (samsung and LG) stranglehold. If they manage to even get 3 percent market share it would be an achievement.



if the korean members on esato do their best to promote SE in their country SE could go for 10%

Posted by goldenface
I think it would take a while but SE could do it with some good well-equipped, attention-grabbing handsets to start off with.

_________________
I my W900i

[ This Message was edited by: goldenface on 2006-12-29 15:48 ]

Posted by BobaFett
How is nokia doing in korea?

This message was posted from a 6233

Posted by mikespal
Nokia may be about to make another push into South Korea's mobile phone market, according to local sources.

The world's leading mobile handset maker is poorly represented in the country of 49 million, where mobile phone sales are dominated by local firms. Korea is Asia's third largest mobile phone market behind China and Japan.
Came,saw and went away!
Source: iTnews,Australia sat.30th Dec.2006
Any comments @BobaFett?

Posted by goldenface
It sounds like they gave up before they started. :)

This message was posted from a W900i

Posted by tranced
@mikespal: thanx for the info. what kinda model they should start with, high, med or low end phones?

Posted by BobaFett
@mikespal if a nation got used to fones that sounds and behaves like a nintendo, hard to accept quality. I go crazy of their menu sounds and most of them looks childish. Lately their irda and bt was able to send contacts and that was all. No thms, games etc for those funky devices. Its another market, thx god, far away from europe, the cradle of the one and only mobile tech

This message was posted from a 6233

Posted by goldenface
@boba. Ericsson handsets are good but now they would be decidedly agricultural compared to whats on offer. Sad but true.

This message was posted from a W900i

Posted by manoj_299
I wonder Why Erricson take so longer to enter that market?


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