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Customers Rate Sony Ericsson Handsets Highest


Click to view updated thread with images




Posted by goldenface
Customers Rate Sony Ericsson Handsets Highest

Sony Ericsson received the highest ratings in handset durability, and performed particularly well in features and battery functionality, J.D. Power and Associates said.


By Antone Gonsalves

InformationWeek

Nov 16, 2006 06:49 PM

Sony Ericsson customers rate its handsets the highest, compared with owners of mobile phones from other manufacturers, a survey showed.

Sony Ericsson received the highest ratings in handset durability, and performed particularly well in features and battery functionality, J.D. Power and Associates said. Other factors covered in the survey of people who owned their phones for less than two years were operation and physical design.

New models and a general improvement in overall reliability were major contributors to the handset manufacturer recording the most improvement of any brand in the last three J.D. Power surveys. "Sony Ericsson has come a long way in enhancing overall customer satisfaction, as efforts to improve their product lineup have really paid off," Kirk Parsons, senior director of wireless services at the firm, said in a statement.

Rounding out the top 5 vendors behind Sony Ericsson were LG Electronics, Sanyo, Motorola, and Samsung, respectively.

The study also found that the average purchase price for a mobile phone increased $8 to $94, the highest since 1994, when phones averaged $99, J.D. Power said. The increase is partially due to the popularity of thin phones, such as the Motorola Razr, and music-enabled phones, both of which usually cost more.

The handset feature used most frequently by survey respondents was the speakerphone, followed by camera capabilities, messaging and gaming, respectively.


The study also finds several key wireless handset usage patterns:



Overall Wireless Mobile Phone Rankings
(Based on a 1,000-point scale)

Sony Ericsson 745
LG 735
Sanyo 733
Motorola 732
Industry Average 726
Samsung 725
Nokia 713
Kyocera 711
UTStarcom (Audiovox) 707

NOTE: Rankings based on responses from customers who have owned their mobile phone handset for less than two years.
_________________
My Friends 3G World Analysis Mobizines

[ This Message was edited by: goldenface on 2006-11-17 09:03 ]


Posted by PeterKay
"Rounding out the top 5 vendors behind Sony Ericsson were LG Electronics, Sanyo, Motorola, and Samsung, respectively."

No Nokia


Posted by carkitter
Not only that but also 13 points below the industry average.

Nokia will not be pleased.

Posted by LikeNoOther
Wow that's BRILLIANT!
Now read this:



Press releases: Luis Camino, 14 Nov 06 15:20

Sony Ericsson receives all possible awards across Europe

The Spanish Television and Press Graphic Reporters Association (accronym banned) has awarded the K800 the distinction of the Best Cameraphone of 2006, as an outstanding product that helps the professional photographer optimize his job.

In the United Kingdom, Sony Ericsson has also been awarded by consumers with the Best Manufacturer Of The Year award, the Best Mobile Phone Of The Year award to the K800 —which also was voted the “Readers’ Dream Phone“—, and the Best Music Phone award to the W810.

Finally, the German edition of the Connect magazine granted, with readers’s votes, the awards of Best Cameraphone to the K800 (45,2% of the votes, and the apparently-not-so-old K750 being in third place), Best Music Phone to the W810 (with 59,9% of the votes), Best 3G Phone to the W900, and Best PDA Phone to the P990 (hmm…).

To summarize, Sony Ericsson nowadays seems to be losing the “best phone with wheels and facial hair” category only, or whatever. Unstoppable! [Via Spanish Press Release]

Source: clubsonyericsson.com



Posted by jcwhite_uk
I presume the results are from america.

This message was posted from a K800i

Posted by PeterKay
Brilliant Results, well done


Posted by Sammy_boy
Excellent news, especially from the JD Power people, who are well respected.

Though it does seem to be a US survey, due to the odd spelling, Sanyo handsets, and only 25% using the SMS capability of their phones? Still very good news for SE, as it is a market they are still trying to penetrate further I believe.

[quote]
The Spanish Television and Press Graphic Reporters Association (accronym banned) [/quote#

Why's the acronym banned, is it a swearword in Spanish?

Posted by shaliron
Quote:

On 2006-11-17 10:40:28, jcwhite_uk wrote:
I presume the results are from america.



Yeah, I think so too. Nokia should really be higher, they aren't as bad as Motorolas, but we all know how biased Americans are in favour of Motorola (which is its home country).

The SMS usage reports prove the point. People in the US never use SMS for some reason.

Posted by senninha
i don't think the survey is based on US customers because SE doesn't market very much there. they barely have any quad-band phones, maybe 2 or 3 at most. and none would work on the US 3G frequency i believe. but i could be wrong.

this should make all the complainers think twice. life could be much worse. you could have been stuck with another brand...

great job SE! quality over quantity.



[ This Message was edited by: senninha on 2006-11-17 10:27 ]

Posted by LikeNoOther
""[quote]
The Spanish Television and Press Graphic Reporters Association (accronym banned) [/quote# "

Why's the acronym banned, is it a swearword in Spanish? "

lol..I have'nt the slightest clue why the accronym was banned.
But some good news for SE.


Posted by deluded
Good news indeed! SE's on a roll! I think without even looking at the statistics, it's quite apparent that SE's garnering more support, at least over here where I am. I used to see Nokias everywhere, now I see everybody with an SE. Loving it!

Posted by xan K
more flowers for Sony Ericsson! I am also so very curious about the banned acronym too!

Posted by Dups!
Wonderful news indeed! We've been saying this about nokia- they manufacture so many devices at the expense of quality. Well done SE.

Posted by baste07
SE ranked #1 and rightfully so

Posted by polish_boy
SE Rules !

Posted by jcwhite_uk
WESTLAKE VILLAGE, Calif.: 16 November 2006 — Sony Ericsson ranks highest in satisfying customers who have owned their current mobile phone for less than two years, according to the J.D. Power and Associates 2006 U.S. Wireless Mobile Phone Evaluation StudySM –Volume 2 released today.

The study measures customers’ satisfaction with their wireless handsets based on five key performance factors. In order of importance, these are: physical design (24%); operation (22%); features (20%); handset durability (19%); and battery function (15%).

Sony Ericsson receives the highest ratings from customers in handset durability, and also performs particularly well in features and battery functionality. LG, Sanyo and Motorola, respectively, follow Sony Ericsson in the overall rankings.

“Sony Ericsson has come a long way in enhancing overall customer satisfaction, as efforts to improve their product lineup have really paid off,” said Kirk Parsons, senior director of wireless services at J.D. Power and Associates. “New model offerings and a general improvement in overall reliability have enhanced the user’s experiences and elevated the brand to the top of the rankings. In fact, Sony Ericsson has recorded the most improvement of any brand included in the past three study reporting periods starting in 2005.”

The study finds that the average reported purchase price for a wireless handset has increased for the first time in two years. The average purchase price cited by users for a mobile phone is $94—up $8 from the first volume of the study in 2006, which was released in May—and marks the highest average price paid for a phone since 1994, when phones averaged $99.

The increase in the average purchase price can be partially attributed to the recent surge in popularity of thin phones, such as the Motorola RAZR, and music-enabled handsets, both of which typically have higher price points when first offered. The average reported purchase price for wireless handsets owned for less than six months is $102, much higher than the average price paid ($89) for the same ownership period last year.

“As more services are added to mobile phones—particularly MP3 downloading or streaming video—we should continue to see the wireless handset price point rise,” said Parsons. “For example, the incidence of sending or messaging video and picture content has increased 50 percent between 2005 and 2006. However, as mobile phones become more complicated, satisfaction can increase if it becomes easier for customers to learn how to operate specific product and service offerings. This can also promote future purchases of value-added products and accessories.”

The study also finds several key wireless handset usage patterns:

The average replacement cycle for a typical handset is 16.6 months—a notable decrease from 18 months in 2005.
Handset features that are used most frequently include: the speakerphone (32%); camera capabilities (27%); services to send/receive short messages (25%); and gaming (16%).
More than one-half of all current wireless users compared other handset brands before selecting their current wireless phone. Those customers who compare phones during the selection process are more likely to be satisfied overall with their current handset than those who do not.

Volume 2 of the 2006 U.S. Wireless Mobile Phone Evaluation Study is based on experiences reported by 21,679 wireless users who have owned their current mobile phone for less than two years. The results are from the two most recent study reporting waves, which were conducted in April and July 2006.


Posted by goldenface
I'd like to know what market share is in the US. This would go some way to improving it.

Posted by JK
Whys LG second?

Posted by goldenface
@786KBR

It used to be called GOLDSTAR and made hi-fi gear years ago so they have been in the business a long time. Now it makes everything from washing machines to tv.s so I suppose they know what they're doing.

Posted by JK
Quote:

On 2006-11-20 12:15:26, goldenface wrote:
@786KBR

It used to be called GOLDSTAR and made hi-fi gear years ago so they have been in the business a long time. Now it makes everything from washing machines to tv.s so I suppose they know what they're doing.




Lol thanks for the history lesson.

Ye but for user opinion, LG doesnt stand a chance against Samsung and Nokia.
Makes me wonder a bit bout this survey. I like the result but its just doesnt gel that well with the rankings.

Posted by nokevin
IF LG are second it just goes to show what a load of sh*te the whole thing is


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