Posted by Sammy_boy
Just found this article on Mobile Today, it's someone's opinion, but brings up some good points and theories as to why Nokia is the world's no. 1 handset manufacturer, and why they will probably stay there.
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(FULL ARTICLE)
Posted by shaliron
Well unfortunately what the article says is all too true. People have the same idea about iPods as well. And as long as people have this mentality, Nokia can continue to just do nothing and still stay at the top.
Posted by Sammy_boy
Yes, 'Blind' loyalty seems to contribut a lot to Nokia's success, though they do make some good phones (I'm rather a fan of their Symbian smartphones for a start!) but there are a lot of people whose first phone was a Nokia, and don't want to move out of that 'comfort zone' and try a different phone make.
As the article states later on in it, "The guts of its high-end phones are delivering best-in-class quad-band, dual-mode and Wi-Fi functionality." They do also make good phones, and cameraphones with Carl Zeiss lenses (I have a couple of pairs of Carl Zeiss binoculars and they are excellent)
though are doing the right things imo with their Walkman and Cyber-Shot branded phones.
Posted by shuja91
People really like nokia phones. They know how to use them an they feel pretty comfortable using the nokia phones so there is no doubt that nokia will stay on top.
Posted by bart
i believe they could have 40% within 3years. they have the biggest factory's and know how to do good logistics (something SE can't).
as the mobile phone market keeps growing, more phones will be sold, mostly the biggest manufactury's will gain from this growing market.
but also smaller ones. as there amount of sales grows they'll remain healty, but their market share won't be high, but they'll stay arround.
anyway as most of us are SE fans, lets try to get SE on that 2nd place within 3years. starting right now!
Posted by Evil Eye
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Posted by mrao
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or are too lazy and/or dumb to try anything else
Posted by xan K
I thought there couldn't be an easier-to-use phone than SE. everything you need is right there. but people are really comfortable with nokia phones. in this country it's a different story though. here Samsung, Sanyo, Motorola and Sony Ericsson are the leading brands. currently there's a V3 RAZR and Sony Ericsson K & W fever. few people have Nokias.
Posted by shaliron
You also have to factor in that the highest selling phones in the world are actually low cost phones like the the Nokia 1100, 6030 etc., meaning that a lot of thier market share is attributed to low end phones. Nokia makes reliable, easy to use and generally OK looking low end products. People start off by buying a simple to use phone and generally move up towards the higher end. The halo effect. Sony Ericsson on the other hand don't focus on the low end, and when they do, their products aren't very exciting. Not reliable and not as easy to use as Nokia's phones.
It's all about brand trust. People will buy more expensive phones from manufacturers that they trust.
Posted by Evil Eye
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btw are you still using Nokia?
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Evil Eye [ This Message was edited by: Evil Eye on 2006-07-09 05:00 ]
Posted by KARSANOVA
I think the the major factor in Nokia's Success is Quality.
They develop higher quality phones both in terms of Software and Hardware but for some time about 1 year firmwares in latest symbian OS8 phones are BUGY (No every body go NSC for firmware upgrade) .In past the phones equiped with stable Operating Systems.I experienced many SE phones like K750,W800 but unfortunately half of them are Bugy e.g when you try to send a file via BlueTooth they will restart.
Posted by Sammy_boy
Very good points there Shaliron!
SE's entry-level/budget phones aren't as good as Nokias, they have quite a good range of entry level phones. SE seems has some not very good looking entry-level ones, they either seem to be rehashes of old models, or almost chucked out as a 'afterthoughts'.
When you're young, or getting your first mobile, Nokia's offerings are better looking and easier to use. If I was in the market for a simple or entry level phone, I'd probably buy a Nokia!
Posted by Matteus
I think the situation of Nokia reminds that of Motorola about ten years ago. Models are abit clumsy and not so stylish and the batterytime almost disaster. N80 only one hour in 3G region! The global market share will rapidly go down like With Motorola.
Posted by onyx
ok
Posted by BobaFett
Nokia make fones for individual usage and taste, almost the same models are launched with more or less same features, bit weird way, but its working
Posted by Evil Eye
yeah the features are almost same. the difference is only in the housing and/or the cam.
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Proud owner of Nokia 6600, Nokia 6230i, i-mate K-JAM [ This Message was edited by: Evil Eye on 2006-07-09 17:35 ]
Posted by *Jojo*
Looks like Nokia never went down to 2nd or 3rd spot - eversince . . . did they
I assume that it will surpass the 5 years prediction here 