Posted by PeterKay How to make content compelling enough for a small screen is the question taxing the minds of broadcasters who want a piece of the mobile phone pie. To get one perspective on the issue, Click spoke to Gideon Bierer from MTV Networks.
Only certain types of image will work well on a small screen
MTV Networks is just one of the content providers hoping its material will be used on the new mobile devices that are emerging.
But how will it make its content compelling enough for the small screen?